game market Archives

AppWizard

May 20, 2025

What’s driving growth in the Chinese video game industry?

The Chinese game industry has experienced significant growth, with popular titles like Genshin Impact and Black Myth: Wukong driving global interest. Black Myth: Wukong sold 10 million copies within a week of its August 2024 launch and won Game of the Year at the 2024 Steam Awards. The single-player game market in China is becoming more sustainable, with a shift in focus due to the success of titles like Black Myth: Wukong. Developers are adapting their strategies, although challenges such as high production costs, competition, and issues related to work culture persist. Local governments are actively supporting game development through licensing, tax breaks, and grants, with initiatives aimed at integrating cultural themes into games. Despite layoffs in the industry, a robust social safety net exists to support affected employees.

BetaBeacon

April 26, 2025

Download PUBG Mobile (free) for Windows, Android and iOS

PUBG provides a complete gaming experience with uncertain challenges in each match, focusing on tactical gameplay and survival mechanics.

AppWizard

February 21, 2025

PlayStation games on PC is “almost like printing money”, says former exec Shuhei Yoshida

Shuhei Yoshida, a former PlayStation executive, discussed the financial benefits of porting PlayStation-exclusive titles to PC, describing it as "almost like printing money." He expressed a desire to transition first-party games to PC earlier but noted that the previous business model did not support this vision. Porting games allows Sony to reach a broader audience, particularly in regions with low console ownership, and is cost-effective compared to creating original titles. Yoshida emphasized the importance of tapping into emerging markets like China, where the PC gaming landscape is strong. Since 2020, Sony has gradually transitioned its exclusive titles to PC, with recent releases including Marvel's Spider-Man 2 and the upcoming The Last of Us Part 2 Remastered. The release of Helldivers 2 was noted as a significant success for Sony. Yoshida also mentioned future plans for live service games, including insights on Naughty Dog's The Last of Us Online.

AppWizard

February 21, 2025

Former Sony exec finally says the quiet part out loud: putting PlayStation games on PC is ‘almost like printing money’

Console manufacturers have historically neglected the PC platform as a revenue source. Microsoft has shifted its strategy by releasing games on PC and PlayStation, while Sony has begun to release more PS4 and PS5 titles on Steam, including the successful simultaneous launch of Helldivers 2 on both PS5 and PC. Shuhei Yoshida, a former Sony executive, indicated that he had envisioned bringing Sony games to PC earlier but faced resistance within the company. He noted that releasing games on PC could attract players to buy PlayStations in the future and highlighted the financial benefits of porting games to PC, which is cheaper than creating new titles. Yoshida also emphasized the importance of the Chinese PC gaming market, citing the success of titles like Black Myth: Wukong. He speculated on the absence of Bloodborne on PC and expressed that he would have resisted Sony's shift towards live-service games if possible.

AppWizard

February 20, 2025

Ex-Sony Exec Says PC Ports of Old PS5 Games Are Almost Like Printing Money

Sony has been expanding its portfolio of classic games onto the PC platform, driven by the recognition of the potential market and financial benefits. Shuhei Yoshida, former head of PlayStation Studios, advocated for this shift, noting that releasing games on PC allows access to new audiences, particularly in regions where consoles are less popular, such as China. He highlighted that porting games to PC is cost-effective compared to developing new titles, providing additional income to invest in new projects. Despite concerns from some fans about the impact on the PlayStation brand, Yoshida mentioned that many titles are released on PC years after their console launch, ensuring that console owners have experienced the games first.

AppWizard

February 11, 2025

Stellar Blade’s developer expects the PC version to sell better than the PS5 one

Shift Up expressed optimism about the upcoming PC release of Stellar Blade, expecting it to surpass the PlayStation 5 sales, which have exceeded 1 million copies globally. The studio attributes this expectation to the growing popularity of gaming in Asia and a larger base of PC gamers. They noted that in the AAA game market, PC devices have a higher market share than consoles. Shift Up is observing trends in the Asian gaming industry, particularly in the single-player action game segment, and is preparing for a strategic release for sustained success in the PC market. To enhance the PC version's performance, they are implementing optimization, improving user convenience, adding supplementary content, and tailoring marketing strategies for PC gamers. They are also ensuring compatibility with ultra-mobile PC environments like the Steam Deck and Asus ROG Ally. Shift Up's approach includes continuous updates to build a strong global community around the Stellar Blade IP.

AppWizard

February 11, 2025

Stellar Blade PC Is Expected To Outsell The PS5 Version Of The Game

Shift Up, the developer of Stellar Blade, expects the upcoming PC version of the game to surpass the sales of its PS5 version. The company notes that PC devices have a higher market share than consoles in the AAA game market, which supports their expectations. They are focusing on enhancing user convenience, adding supplementary content, and implementing tailored marketing strategies for the PC release. Additionally, they are optimizing the game for mobile PC settings like the Steam Deck and Asus ROG Ally. Stellar Blade was originally launched for PS5 in April 2024 and won seven awards at the Korean Game Awards in November. In recognition of this success, Shift Up rewarded its employees with a PS5 Pro and a cash bonus of ,000.

AppWizard

December 11, 2024

People Can Fly cuts over 120 more jobs

Polish developer People Can Fly has announced a workforce reduction of over 120 positions, marking the second round of layoffs this year. This decision was prompted by the cancellation and downsizing of several projects, including the complete shelving of Project Victoria and a reduction in the team for Project Bifrost. CEO Sebastian Wojciechowski expressed regret over the layoffs and emphasized the need to reevaluate the company's direction due to ongoing challenges in the video game market. The company is shifting focus towards new work-for-hire engagements and the development of a single independent game. Earlier in January, the company had already laid off 30 staff members.

AppWizard

November 30, 2024

Steam annual indie game market share 2024

Companies are prioritizing sustainability as a core component of their operations, investing in eco-friendly materials and energy-efficient processes. The rapid pace of technological advancement is reshaping the business landscape, with companies using artificial intelligence and data analytics to enhance decision-making and customer experiences. The workforce is evolving with remote work becoming a permanent fixture, prompting businesses to rethink talent acquisition and employee engagement. Companies are focusing on diversifying revenue streams and building robust financial strategies to ensure resilience against economic uncertainties. Businesses are also finding new ways to engage consumers through social media and digital marketing, aiming to build communities and foster loyalty.

AppWizard

November 12, 2024

Stellar Blade is officially coming to PC in 2025

Shift Up plans to launch Stellar Blade on PC in 2025, anticipating higher sales than its console version. The game features Eve, a heroine, and is expected to benefit from enhanced graphics and performance due to Unreal Engine 4. There are concerns about potential performance issues related to Unreal Engine 4, but the development team is focused on refining the PC version for a smooth experience.