Criterion Games has shifted its focus entirely to EA's upcoming Battlefield project, with a significant portion of its workforce redirected since September 2023. A smaller group remains dedicated to supporting Need for Speed Unbound, but live-service support for the game will be discontinued. EA plans to revitalize the Need for Speed franchise in the future, based on community feedback. Need for Speed: Unbound has received mixed reactions, earning a 'mixed' rating on Steam from over 36,000 reviews. Additionally, EA is undergoing organizational changes, including downsizing BioWare and refocusing it on the Mass Effect series. Criterion's contributions to Battlefield were recently showcased in a brief gameplay reveal.