gaming advertisements Archives

AppWizard

September 26, 2026

Guess who patented a new system for in-game ads

Microsoft has a patent titled "Contextually Aware Management of Interactive Software Application Access" (US 202610260258 A1) that describes a system for pausing gameplay to present advertisements to players. Key features include: - A content management system that can suspend user interaction with the game based on a content trigger event. - The presentation of promoted audiovisual content to the user. - A credit system that delays the suspension of user interaction. This system aims to integrate advertisements into gameplay, similar to ad-supported models in mobile gaming. Matthew Ball, Xbox's Chief Strategy Officer, supports in-game advertisements, while EA has launched EA Advertising for in-game integrations and scalable advertising capabilities. The integration of advertisements poses both opportunities and challenges for monetization and user experience in gaming.

AppWizard

September 24, 2026

Microsoft files patent for “ad-credit” system to show ads on PC and Xbox without disrupting gameplay

Microsoft has patented an "ad-credit" system to integrate advertisements into PC and Xbox gaming without interrupting gameplay. The patent, named 'Contextually Aware Management of Interactive Software Application Access', identifies natural pauses in gameplay to display ads, rewarding players with credits for uninterrupted playtime after viewing. In 2022, Microsoft began testing ad-supported game streaming on Xbox. Additionally, new monthly cloud gaming limits for Game Pass subscribers will take effect in November 2026, with Essential subscribers limited to five hours, Premium to ten hours, and Ultimate to fifteen hours per month. Xbox has also announced layoffs affecting 268 positions across various studios as part of restructuring efforts.