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gaming analytics

Why Sensor Tower acquired VG Insights and how consolidation of data sources could hurt games market
AppWizard
March 26, 2025

Why Sensor Tower acquired VG Insights and how consolidation of data sources could hurt games market

Sensor Tower acquired Video Game Insights, marking its third M&A move following the acquisitions of Pathmatics in 2021 and data.ai in 2024. The company aims to consolidate its position in gaming analytics, expanding its services to include PC and console market intelligence. The acquisitions were partially financed by Riverwood Capital and involved credit-based financing from Bain Capital Credit. VG Insights, founded in 2020, aims to provide comprehensive analytics tools for indie PC game developers, addressing a gap in the market compared to mobile game analytics.
Sensor Tower has acquired Video Game Insights
AppWizard
March 19, 2025

Sensor Tower has acquired Video Game Insights

Sensor Tower has acquired Video Game Insights to enhance its data offerings and expand its reach into PC and console gaming, moving beyond its traditional focus on mobile gaming analytics. The financial details of the acquisition are undisclosed. This follows Sensor Tower's previous acquisition of Data.ai about a year ago. CEO Oliver Yeh expressed enthusiasm about the potential of this partnership, stating it will allow the company to provide gaming insights across mobile, PC, Xbox, and PlayStation. Video Game Insights is known for delivering accurate estimates related to sales, pricing, engagement, and ratings.
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