gaming division Archives

AppWizard

February 21, 2026

New Xbox boss Asha Sharma promises not to flood its games with “soulless AI slop”

Asha Sharma has been appointed as the new CEO of Microsoft Gaming following Phil Spencer's departure. Concerns have arisen regarding her potential reliance on generative AI in game development, but Sharma has stated her focus will not be on "chasing short-term efficiency" and emphasized the importance of preserving Xbox's unique essence. She aims to avoid "soulless AI slop" and believes in the value of human-crafted games. Sharma's background includes experience at Meta and Instacart, and she has previously expressed optimism about AI's potential in various fields. She envisions a return to Xbox's "renegade spirit," promoting a culture of questioning norms while maintaining effective elements. Matt Booty has been promoted to Chief Content Officer and reassured that there are no planned organizational changes for Xbox studios.

AppWizard

February 13, 2026

Left 4 Dead creator’s new co-op shooter just won me back after its limp Game Awards reveal

4Loop is a new co-op shooter developed by Bad Robot Games, led by Mike Booth, known for Left 4 Dead. The game features a roguelite structure with tactical maps made up of interconnected nodes for missions, which require at least one player to survive to advance. Players can vote on objectives, and missions include tasks like rescuing hostages or harvesting resources. The game encourages creative tactics against AI opponents, utilizing features like portals and invisibility. A notable boss encounter involves navigating a dynamic obstacle course of lasers. The game is currently in pre-beta, with upcoming playtests planned, and will launch on PC and PS5. Specific release dates have not been announced.

AppWizard

January 30, 2026

Amazon Games boss Hartmann reportedly leaving as firm retreats from PC and console

Christoph Hartmann, head of Amazon Game Studios, is leaving the company, which is shifting its focus from PC and console gaming to prioritize its Luna cloud streaming service. This change coincides with Amazon's layoffs affecting approximately 16,000 roles, following a previous round of 14,000 layoffs in October 2025. The gaming division may face challenges due to this strategic pivot, and significant reductions have already occurred in Amazon's gaming operations. The project New World Aeternum is scheduled to go offline in January 2027. Hartmann joined Amazon in 2018 and has over two decades of experience from 2K Games.

AppWizard

December 25, 2025

Blade director reassures suffering fans with soothing words: ‘Please be patient, it will be a special game’

Arkane Studios unveiled their latest project, Blade, at The Game Awards 2023, but concerns have arisen due to the lack of updates and its absence from the Xbox Games Showcase. The game's silence intensified speculation after it did not appear at the Game Awards 2025. Arkane's co-creative director, Dinga Bakaba, reassured fans on social media that the team is dedicated to delivering a special game. The studio faces challenges, as their previous title, Prey, struggled commercially, and the disappointing performance of Redfall led to the closure of Arkane Austin in 2024. Additionally, Microsoft's focus on artificial intelligence and recent layoffs in its gaming division have raised concerns about the future of game development. The success of Blade is critical for Arkane, as it has the potential to offer a unique take on superhero narratives.

AppWizard

December 10, 2025

‘We actually didn’t attribute any value’ to Warner’s game studios, Netflix boss says about the acquisition deal: ‘They’re relatively minor compared to the grand scheme of things’

Netflix has acquired Warner Bros. Discovery in a deal valued at nearly billion, which includes assets such as HBO, HBO Max, the DC Universe, and game studios. Despite this acquisition, Netflix's interest in expanding its gaming initiatives appears limited, as the company is shifting focus towards investments in generative AI. Warner Bros. has experienced both successes and challenges in its gaming division, with notable titles like Hogwarts Legacy and failures such as Suicide Squad: Kill the Justice League leading to restructuring and project cancellations. The future of Warner Bros. Discovery and its gaming division remains uncertain amidst ongoing industry changes.

AppWizard

November 12, 2025

Phil Spencer reminds everyone that Xbox is ‘one of the largest publishers on Steam’ as he congratulates Valve on its new hardware with all the enthusiasm of a man paying his taxes

Valve has unveiled a new lineup of hardware, including the Steam Controller, Steam Frame VR headset, and the Steam Machine, which aims to integrate Steam libraries into living rooms. Phil Spencer from Microsoft praised Valve's initiative, emphasizing the importance of expanding access across devices. There are concerns about the future of Xbox, with remarks suggesting uncertainty about next-generation console ambitions. Industry observers note a shift in consumer perception, with some feeling there is no reason to buy an Xbox again. The Steam Machine will bring an entire Steam library into the living room and is set to launch in 2026, a year ahead of Microsoft's new console hardware in 2027. Valve's pricing strategy for the Steam Machine has yet to be disclosed.

AppWizard

October 26, 2025

China’s ByteDance reportedly building a Steam competitor — ‘GameTop’ for overseas markets will distribute and publish games like any other store, while harboring a social space with AI-assisted creator tools

Steam's dominance in the PC gaming market is being challenged by new platforms, including the upcoming "GameTop," a gaming marketplace being developed by ByteDance, the parent company of TikTok. GameTop is aimed at overseas markets and is part of ByteDance's strategy to enhance its gaming division under new leadership. The initiative follows a shift from aggressive expansion to a focus on operational efficiency. There is an existing app named GameTop on the Google Play Store, which is unrelated to ByteDance. ByteDance has made progress in the Chinese gaming sector and is attempting to expand internationally, though it currently does not compete with Tencent, which has a significant stake in Epic Games.

AppWizard

August 15, 2025

Arkane STJV members demand Microsoft halt support for Israel

Members of Arkane Studios, part of the French union STJV, have called on Microsoft to stop its support for Israel, aligning with the Boycott, Divest and Sanction (BDS) movement and the No Azure for Apartheid campaign advocating for Palestinian rights. The BDS movement, established in 2005, aims to discourage corporate engagement with Israel, particularly following Microsoft's services to the Israeli military. Over 2,000 employees from Microsoft's gaming division signed a petition against the company's support for Israel. The STJV expressed that Microsoft should not be complicit in what they termed a genocide and emphasized the responsibility of tech workers to ensure their technologies do not facilitate oppression. They also raised concerns about the impact of Microsoft's actions on the viability of Xbox Games and their job security.

Winsage

August 13, 2025

Microsoft Stock Gains as Edge Promotes Over Chrome Browser Use

Microsoft's stock price has risen on the Nasdaq exchange as the company encourages users to switch from Google's Chrome browser to its Edge browser. On Tuesday, shares of Microsoft Corporation (NASDAQ: MSFT) saw a modest increase as the company reiterated its recommendation for Windows users to abandon Chrome, promoting Edge as a more secure alternative. Users attempting to close Chrome receive a notification encouraging them to switch to Edge. Chrome users outnumber Edge users by a ratio of approximately six to one. In the latest pre-release version of Edge, new flags prompt users to pin Edge to their taskbar and make it their default browser if Chrome usage exceeds 90%. Microsoft is also transitioning users from Windows 10 to Windows 11 and is facing criticism and a class action lawsuit regarding the discontinuation of security support for Windows 10. Despite these challenges, Microsoft continues to support popular gaming titles and maintains a "Strong Buy" consensus rating from analysts, with a 26.03% increase in share price over the past year and an average price target indicating an 18% upside potential.

AppWizard

August 11, 2025

Sega’s games business reports 13% dip in sales

Sega reported a 13 percent decrease in sales for the first quarter of its fiscal year, with the Consumer segment generating ¥44.6 billion, down from ¥51.3 billion the previous year. The operating income for the gaming division dropped 66 percent from ¥8.9 billion to ¥5.2 billion. Sales of new games declined by 33 percent from ¥3.9 billion to ¥2.6 billion, while catalogue sales decreased by 21.4 percent from ¥11.2 billion to ¥8.8 billion. Sega Sammy, the parent company, experienced a 22.7 percent decline in net sales, totaling ¥81 billion for the quarter.