Microsoft is encouraging users to transition from Windows 10 to Windows 11, which currently holds a market share of 38% compared to Windows 10's nearly 60%. In February 2024, Microsoft launched a promotional campaign to highlight the benefits of Windows 11, and by June, it aimed to dispel myths about the new operating system. The company emphasized security features, particularly the Smart App Control feature in Windows 11, which helps protect against potentially unwanted applications (PUAs). The updated support page for Windows 11 includes recommendations such as downloading apps from trusted sources, using updated antivirus software, and keeping devices up-to-date. Smart App Control requires a clean installation of Windows 11, and users upgrading from Windows 10 must perform a reset, as an in-place upgrade is not sufficient.