Over 17,250 games on Steam feature AI-generated content, with 69% of this AI usage dedicated to enhancing in-game content such as artwork, writing, audio, and localization. During a recent Steam event, nearly 20% of showcased games carried an AI warning. Some well-known titles like PUBG and Call of Duty also disclose their use of AI. While some developers express hesitance towards AI integration, data suggests that many gamers are open to the benefits of AI in their gaming experience. The primary use of AI is for in-game assets, followed by marketing materials at 17%, while only 5% of developers use AI solely for development purposes.