gaming market Archives

AppWizard

March 16, 2026

Cheaper Games Are Dominating Reviews And Sales On Steam

The 2026 PC and Console Gaming Report from Newzoo indicates that "sub-" game purchases on PC increased by 156 percent from 2022 to 2025. It projects that PC game sales will exceed console revenues by 2028, surpassing the combined revenues of Nintendo Switch 2, PlayStation 5, and Xbox Series S/X. This forecast excludes revenues from subscription services. The rise of "cheaper" games, defined as those priced below a certain threshold, is a key factor in this trend. In 2025, such titles represented 3.2 percent of the top sub- games and accounted for approximately 9 percent of total PC game revenue. Sub- games made up 32 percent of PC revenue, compared to 7 percent for PlayStation and 9 percent for Xbox. Ben Porter from Newzoo noted that the cyclical nature of console generations affects spending behaviors, while the PC gaming market shows more fluid growth.

AppWizard

March 14, 2026

Africa’s monetisation debate: founders weigh in on mobile, PC, and the realities of game revenue

African founders view the continent's mobile gaming market as facing significant constraints, including challenges related to payments, purchasing power, and infrastructure, rather than being fundamentally broken. Industry leaders like Hugo Obi and Abdallah Elshabrawy highlight that while monetization is a global challenge, it is particularly exacerbated in Africa due to economic realities. Advertising, especially rewarded video ads, is currently the most reliable revenue model, though lower advertising rates necessitate a larger user base for sustainable revenue. Mobile gaming accounts for about 87% of African gamers and 90% of gaming revenue, emphasizing its reach despite higher spending in PC gaming. Founders stress the importance of targeting global audiences and adapting monetization strategies to the diverse payment ecosystems and cultural dynamics across the continent. A hybrid approach to monetization, combining mobile and PC gaming, is seen as a potential future direction for the industry.

AppWizard

March 13, 2026

Tech Boss of Developer Sony Is Shutting Down Thinks PlayStation Has Pulled Back From PC in Response to Steam Machine

Sony has decided to keep its major single-player titles exclusive to the PlayStation 5, moving away from its previous strategy of expanding into the PC gaming market. This shift may be influenced by concerns over the PlayStation brand and disappointing sales of PlayStation titles on PC. The company has opted for a staggered release approach for its single-player titles on PC, while live service games are released on PC on day one. Upcoming titles like Ghost of Yotei and Marvel's Wolverine will remain exclusive to the PS5. The timeline for the release of Valve's Steam Machine is uncertain, with hints that it may not launch until 2027. Bluepoint Games, known for remakes, will be closing, affecting approximately 70 employees.

AppWizard

March 12, 2026

PC games revenue will outgrow consoles by 2028, analyst predicts

PC game revenue growth outpaced console revenue growth in 2025, marking a shift in the gaming industry. Newzoo forecasts a 6.6% annual growth rate for PC revenue from 2025 to 2028, compared to 4.4% for consoles, with PC revenue expected to surpass console revenue by 2028. However, 84% of spending by Chinese players is on domestically produced games, posing challenges for external developers. Additionally, 66% of Steam users engage in a language other than English. A memory and storage supply crisis may threaten continued PC revenue growth and impact the broader consumer electronics sector, potentially leading to shortages and price increases by 2028.

AppWizard

March 12, 2026

Microsoft confirms ‘Xbox Mode’ rollout for Windows 11 and reveals more plans for PC-console hybrid Project Helix

Microsoft will launch 'Xbox Mode,' a reimagined version of the Xbox Full Screen Experience, on Windows 11 next month. Xbox Mode is designed to optimize gaming performance by reducing resource-intensive background tasks and will enhance navigation for controller users. Project Helix, a PC-console hybrid, is set to be accessible to developers in 2027 and will feature a custom System on Chip (SoC) developed in collaboration with AMD, promising improved ray tracing performance. AMD's new FidelityFX Super Resolution (FSR) upscaler, named 'Diamond,' will be optimized for Project Helix and integrated into the Game Development Kit (GDK). Xbox Mode will be available in April, while highly anticipated titles like GTA 6 may not release until 2028.

BetaBeacon

March 12, 2026

Google Play Is Taking PC Seriously: More Games, Free Trials, Cross-Buy for Android

Google Play Games for PC has received major updates, allowing users to purchase select games once and play them on both their PC and Android devices. The platform plans to add more paid games in the future, with new titles like Low-Budget Repairs and Moonlight Peaks set to launch soon. Google will introduce a new tab to help users find PC-friendly titles and offer free trials for select games. The company aims to provide a seamless gaming experience across different devices and establish itself as a major player in the PC gaming market.

AppWizard

March 7, 2026

Microsoft Confirms Next-Gen Xbox Project Helix Plays PC Games – Here Are Its Leaked Specs

Microsoft has announced the next-generation Xbox, named Project Helix, which will allow users to play both Xbox and PC games. Asha Sharma, the new CEO of Xbox, confirmed the console's name and features on social media. Rumored specifications for Project Helix include a CPU with 11 cores, 68 RDNA 5 GPU compute units, up to 110 TOPS NPU, 192-bit memory bus with up to 48GB of GDDR7, and a thermal design power of 250-350W. The console is expected to target native 4K at 120 FPS and have a modular design. Price estimates range from 0 to ,400, and it is tentatively set for release in 2027.

AppWizard

March 4, 2026

Sony Has Reportedly Returned to Console Exclusivity in Part Because Some Within PlayStation Are Worried That Releasing Games on PC May Hurt Sales of PS5 and Even PS6

Sony is keeping titles like Ghost of Yotei and Saros exclusive to the PlayStation 5, scaling back its presence in the PC gaming market. The company will continue to launch online games on PC, but single-player titles will now remain exclusive to consoles. This marks a shift from their previous strategy of releasing PlayStation titles on PC after a period of exclusivity. Upcoming titles like Marvel Tokon will be available on both PC and PS5, while Bungie’s Marathon will have a multiplatform release. However, plans for Ghost of Yotei's PC release have been scrapped due to disappointing sales of PlayStation games on PC and potential risks to the PlayStation brand. Sony has expanded its PlayStation offerings to the PC market but has not matched Microsoft's simultaneous release strategy. Live service games like Helldivers 2 will be published on PC from day one. Reports suggest that the PS6 launch may be delayed to 2028 or 2029 due to challenges in the AI-driven chip market. Sony's reaffirmation of the PS5 as the home of exclusive games aims to enhance its value for enthusiasts. Additionally, Sony announced the closure of Bluepoint Games but continues to operate Nixxes Software, a specialist in PC ports.

AppWizard

March 4, 2026

Sony will no longer release their biggest PlayStation games on PC, claims report, starting with Ghost of Yōtei

Sony is distancing itself from the PC gaming market by ceasing the release of major PS5 single-player titles on platforms outside of its consoles, including the cancellation of the anticipated PC port for Ghost of Yōtei. This decision indicates a return to console exclusivity, contrasting with Microsoft's strategy of cross-platform integration. While single-player experiences are being confined to PlayStation, online-oriented titles like Bungie's Marathon will still be available on multiple platforms. The already-announced PC versions of Death Stranding 2 and Kena: Scars of Kosmora will proceed as planned, as they are developed by third parties. Sony's previous PC ports have underperformed, partly due to delayed releases and the requirement for PC gamers to create PlayStation Network accounts. There is concern within PlayStation that releasing games on PC could dilute the brand's identity and negatively impact PS5 sales. Additionally, the next Xbox may run on Windows, allowing it to play PC games without extensive porting, posing a potential challenge for Sony.

AppWizard

March 1, 2026

EA Sports FC 26 Tops the Swiss Charts, Minecraft Takes 2nd

EA Sports FC 26 has been the top-selling game in Switzerland for eight consecutive weeks. Minecraft has moved up to second place, while Mario Tennis Fever has dropped to third. Mario Kart 8 Deluxe and Super Mario Galaxy 1+2 are now in fourth and fifth places, respectively. Pokémon Legends Z-A has risen to sixth place, and Animal Crossing: New Horizons remains in seventh. Reanimal has fallen to eighth place, while Donkey Kong Bananza and The Legend Of Zelda: Breath Of The Wild have returned to the top ten, now in ninth and tenth places. The top 10 best-selling games in Switzerland are: 1. EA Sports FC 26 2. Minecraft 3. Mario Tennis Fever 4. Mario Kart 8 Deluxe 5. Super Mario Galaxy 1+2 6. Pokémon Legends Z-A 7. Animal Crossing: New Horizons 8. Reanimal 9. Donkey Kong Bananza 10. The Legend Of Zelda: Breath Of The Wild