Microsoft has introduced a new 'My Apps' feature for Xbox Insiders, allowing PC users to access various gaming storefronts like GOG, Steam, and Epic Games from a single interface within the Xbox PC app on Windows 11. This feature will debut for users enrolled in the PC Gaming Preview and aims to create a centralized hub for managing games and third-party applications. It coincides with the launch of the ROG Xbox Ally, which is designed for gaming mode, and reflects Microsoft's goal of a unified gaming experience across all Xbox devices.