The cost of RAM has surged significantly, with prices for 16GB DDR4 sticks now around 0, and DDR5 sticks priced five times that amount. Micron, which held a 25.7% share of the DRAM market, announced it will discontinue its consumer-facing brand, Crucial, to focus on AI data center memory, likely exacerbating component prices. Xbox reported a 45% increase in playtime hours on its Game Pass Cloud Gaming service year-over-year, and Nvidia upgraded its GeForce Now service to support games on the latest RTX 5080 GPU. The rise in DRAM prices may persist until 2028, as major manufacturers prioritize supply for AI data centers over the PC industry.