geo-targeted notifications

TuneIn is enhancing its Android Auto app by integrating real-time emergency alerts through a collaboration with FEMA’s Integrated Public Alert and Warning System (IPAWS). The alerts will be geo-targeted and categorized by severity, with lower-level threats prompting visual notifications and serious emergencies triggering audio interruptions and on-screen alerts. TuneIn's CEO, Rich Stern, highlighted the partnership's goal of making emergency alerts accessible through everyday apps and devices. The initiative aims to provide automotive manufacturers with a cost-effective way to deliver critical public safety updates through the TuneIn app in vehicles.