Yoplait has partnered with Xbox Game Studios to create limited-edition Minecraft-themed Go-GURT packaging. Each package features vibrant characters from Minecraft and includes game credits with every purchase. Consumers can also find hidden surprises in each tube, allowing kids to play a Minecraft-themed version of Rock, Paper, Scissors. From now until May 15, purchases of Minecraft Go-GURT come with a discount code for the Minecraft Shop, coinciding with the release of A Minecraft Movie on April 4. The Go-GURT is made with live and active yogurt cultures, free from high fructose corn syrup and artificial colors, and contains added vitamins A and D, along with calcium.