MAX is a new messaging platform launched by VK in Moscow, designed to consolidate various services and mandated by Russian authorities to be included in all new smartphones and tablets starting September 1. This move coincides with a ban on calls from foreign messaging apps like WhatsApp and Telegram. MAX is promoted as a secure alternative to foreign apps, but lacks end-to-end encryption, raising privacy concerns. The Russian media regulator, Roskomnadzor, announced plans to consider a complete ban on WhatsApp, which has nearly 100 million users in Russia, citing its role in facilitating criminal activity. Public sentiment is mixed, with some individuals expressing distrust towards MAX while others seem unconcerned about the transition to it or other messaging alternatives.