grey market Archives

AppWizard

June 19, 2025

Debunking the grey market beyond Steam

Alternative distribution in the PC gaming industry is growing, with developers increasingly selling Steam keys through third-party platforms like Fanatical and Humble. Valve's Steam platform is projected to generate .8 billion in revenue in 2024, while the Epic Games Store reported .09 billion last year. Developers can request up to 5,000 standard release keys from Valve for sale on other platforms, adhering to pricing guidelines. Marketplaces like G2A mix approved keys and resold keys, while e-stores ensure all keys are legitimate. The grey market refers to the resale of keys that undermines publishers' profits, often due to regional pricing discrepancies. Developers can manage the grey market by monitoring key sales and implementing strategies like region-locking and pricing adjustments.

Winsage

May 31, 2025

Forget Windows 11, this version of Windows 10 is officially supported until 2032

Microsoft will retire Windows 10 on October 14, 2025, after which it will no longer receive technical support, feature updates, or security patches. Users can upgrade to Windows 11, but not all devices meet its requirements. Microsoft offers an Extended Security Updates (ESU) program for an additional year of security support for a fee. Another option is the Windows 10 IoT Enterprise LTSC edition, which provides a streamlined experience but is not intended for general consumer use and comes with complex licensing requirements. Windows 10 LTSC will receive official support for several years, but as mainstream Windows 10 approaches its end-of-support date, software and driver support may decline. Users with older hardware may consider acquiring a Windows 10 LTSC key to extend device functionality, but should weigh the associated challenges.

AppWizard

May 19, 2025

‘We are doing our best to resolve most of it’: Stellar Blade’s PC release will be restricted in 130 countries as the devs fight to have it lifted

The PC release of Stellar Blade in June is facing region-lock issues affecting players in 130 countries, with six countries—Azerbaijan, Kazakhstan, Pakistan, the Philippines, the Russian Federation, and Vietnam—having no price point listed. PlayStation Network (PSN) requirements have been controversial, with developers stating that PSN connection is optional, despite past titles facing restrictions leading to negative reviews. The disparity in game pricing across regions has led to exploitation by key resellers. Shift Up, the developer of Stellar Blade, is actively discussing the region lock issue with the publisher to resolve it.

AppWizard

April 18, 2025

Rokky interview: tapping global PC markets

PC game publishers are seeking innovative revenue enhancement methods and new audience engagement. Rokky, founded in 2009, has grown from five to around 60 employees and offers a distribution platform that connects game publishers with various digital storefronts, focusing on markets outside Europe. The company collaborates with publishers for content and engages stores for sales, easing the burden on publishers managing multiple relationships. Rokky highlights the potential of untapped markets in China and Asia, where traditional advertising is restricted. They have established connections with local marketing agencies and influencers to navigate these challenges. Andreev advises leveraging influencer partnerships for marketing in China, emphasizing the importance of social media. The grey market poses challenges for publishers, where game keys are resold at inflated prices across regions. Rokky suggests region-locking keys and adjusting pricing strategies based on local economic conditions to mitigate revenue loss from cross-border sales. Andreev envisions a future shift towards seamless activation processes, moving away from traditional key-selling methods to instant activation upon purchase, enhancing the user experience.