growth Archives

Tech Optimizer

October 10, 2026

AWS Embeds DuckDB in Aurora PostgreSQL, Enabling Direct Data Lake Queries Without ETL

Amazon Web Services (AWS) has integrated the open-source analytics engine DuckDB into its Amazon Aurora PostgreSQL database, allowing users to query Apache Iceberg tables and Parquet files directly from data lakes without traditional ETL processes. This feature, announced on September 30, 2026, enables seamless access to both operational and historical data in a single SQL statement. Users can enable the aurora_analytics extension, assign an IAM role for S3 and AWS Glue access, and create external tables using standard PostgreSQL syntax. The integration supports Iceberg tables managed by AWS Glue Data Catalog, Iceberg REST Catalog-compatible external catalogs, Parquet files on S3, and S3 Tables. Performance optimizations include predicate pushdown and column pruning on the data lake side, with caching for frequently accessed data. This feature is available for Aurora PostgreSQL versions 17.11 and later, and 18.6 and later, across all commercial regions and AWS GovCloud (US), with no additional charges beyond Aurora compute and S3 request fees. In a separate development, AWS has a significant contract with AI company Anthropic, anticipating billion in cloud-related contractual obligations over several years, with approximately billion projected to be paid to Amazon from a 10-year agreement announced in April 2026. Anthropic's revenue has shown impressive growth, with first-quarter 2026 revenue reaching 0 million and second-quarter revenue at .8 billion. However, risks are present, as a significant portion of Anthropic's revenue comes from a few customers, and many larger clients lack long-term contracts. Amazon has invested .8 billion in Anthropic, with its stake valued at approximately billion as of June 2026.

Tech Optimizer

October 10, 2026

Supabase Announces $150M in New Funding and Turso Acquisition

Supabase has secured 0 million in funding led by GIC, with participation from Alphabet's CapitalG, IronArc, and SquarePeg. This follows a million Series F round four months earlier. Supabase has acquired Turso, a platform for managing databases for agentic workloads, to enhance its product development and provide liquidity for employees. The company is adding over 1 million users and 4 million databases monthly, with 70% created by AI-driven tools, reflecting a 600% year-over-year increase in databases. Turso's architecture allows for on-demand provisioning of databases in public cloud and BYOC setups. Glauber Costa, founder of Turso, will become Head of Agentic Services at Supabase. Supabase, established in 2020, supports over 13 million developers with a comprehensive backend solution.

Tech Optimizer

October 10, 2026

We Got a $240,000 Estimate for Agent API Access. Our Agent Suggested a $5 Postgres Instance.

The operational landscape at SaaStr has changed significantly with the integration of AI, particularly with the AI VP of Revenue, 10K, which manages most outbound, inbound, and revenue operations and executes 35,000 to 40,000 API calls daily. Salesforce, Atlassian, and HubSpot are now charging for agent access, with estimates suggesting that maintaining 10K could cost around 0,000 annually. 10K has proposed mirroring the system of record into a Postgres database to reduce API call costs. Previous limitations with Marketo restricted API access to 10 or 20 minutes daily, prompting a migration away from it. The cloud index has risen by 18%, while vendors relying solely on per-seat sales are struggling. Data shows that 49.7% of executives changed jobs in the last 16 months, with 63% of CMOs doing the same. Additionally, more than 75% of AI-native attendees at SaaStr events had never attended before. 10K is now tracking its own API calls and reducing unnecessary ones, while a Postgres mirror is being considered for vendors with high agent pricing. Muse is being tested for ad capabilities against Claude and Replit.

AppWizard

October 10, 2026

Minecraft Dungeons 2 is an okay approximation of ‘Diablo for kids’ that’s sorely in need of more depth

Minecraft Dungeons 2 is an action role-playing game available on PC, Xbox Series X|S, PlayStation 5, and Nintendo Switch, with a release date of September 29, 2026. The game features a twelve-hour campaign where players experience consistent challenges due to level scaling, which diminishes the sense of progression. Combat is repetitive, lacking strategic depth, and exploration is limited despite claims of a more expansive world. The visual aesthetic is vibrant, but the narrative is weak and lacks engaging characters. The game includes accessibility options such as a guidance trail, customizable subtitles, and color-blind modes. The review was based on over thirteen hours of gameplay on a high-performance PC.

AppWizard

October 10, 2026

Xbox Names Former Reddit Product Chief As CEO of Minecraft Studio Mojang

Xbox has appointed Maria Angelidou-Smith as the new CEO of Mojang and Minecraft, effective October 19, 2025. She succeeds Kayleen Walters, who led Mojang since February 2025 and will now head a new Xbox division called XP. Angelidou-Smith has a background in community-focused products, having worked at Meta, Personio, and Reddit. Xbox CEO Asha Sharma highlighted the importance of community and monetization in her memo regarding the leadership change. Minecraft continues to attract over 300,000 new players daily and is set to introduce a new dimension titled The Sift in 2027.

Winsage

October 7, 2026

Users are finally switching over to Windows 11 — mainly because the cost of staying on Windows 10 is set to soar

Windows 10 is expected to see a decline in its user base due to rising costs of Extended Security Updates (ESUs), which total approximately per device for three years. Historically, user loss accelerates after the third year of support ends, as seen with Windows 7. In contrast, Windows 11 is experiencing significant growth, commanding 71.5% of all Windows installations as of September 2026, following a stagnant year. This increase is linked to the end of support for Windows 10 in October 2025, prompting migrations to Windows 11.

Winsage

October 6, 2026

Microsoft distinguished engineer fires back at anti-Windows 11 rage-bait, says “more developers use Windows” than Linux or macOS

Microsoft Distinguished Engineer David Fowler addressed a viral post on social media that dismissed Windows as a viable operating system for developers, asserting that Windows is the most widely used operating system among developers. According to Stack Overflow’s 2025 Developer Survey, Windows is preferred by 49.5% of professional developers, while macOS is at 32.9% and Ubuntu at 27.7%. WSL accounted for 16.8%, and Linux outside of WSL garnered 16.7%. In contrast, a poll by The Pragmatic Engineer indicated Windows usage among developers at only 12%, with macOS at 61.6% and Linux at 24.2%. The appeal of Unix tooling is significant for web, cloud, backend, and AI developers, while Windows remains popular among .NET and C# developers, Visual Studio users, and game developers. Microsoft is enhancing its Windows Subsystem for Linux (WSL) to better cater to developers' needs.

AppWizard

October 6, 2026

Newzoo: F2P Games on PC and Console in 2026

Recent data from Newzoo indicates that free-to-play (F2P) games accounted for 29.3% of total gaming hours across PC, PlayStation, and Xbox in 2025, a decrease of 2.9 percentage points since 2021, while maintaining stable absolute playtime at approximately 31 billion hours annually. Roblox captured 7.9% of all gaming time, up 4.6 percentage points from 2021, while Call of Duty and Fortnite saw declines to 6% and 7%, respectively. The combined playtime of Fortnite and Roblox in the F2P segment rose to 44.2%. The average annual release of new F2P live-service games dropped from over 30 titles in 2017 to 14.7 between 2023 and 2025, a decline of 31%. Revenue concentration remains high, with the top five F2P titles on PC generating 65% of the segment's revenue in 2025, down from 68% in 2021, while console revenue concentration is at 72%, down from 79%. Overall revenue from F2P titles fell by 8.2% on PlayStation and 23.6% on Xbox, but PC saw a 10% increase in revenue per hour played. Gacha games increased from three major titles in 2021 to 17 by 2025, with PC gacha playtime rising by 92% to approximately 1.8 billion hours annually. RPGs grew on both PC and console, with PC RPGs accounting for 14.3% of F2P playtime in 2025, up from 9% in 2021, driven by newer titles like Wuthering Waves and Honkai: Star Rail.

AppWizard

October 6, 2026

Free-to-play playtime is broadly flat as gacha RPGs drive PC growth, says Newzoo

The Newzoo analysis indicates that the share of playtime for free-to-play (F2P) games is expected to decrease by 2.9 percentage points from 2021 to 2025, reaching 29.3%, although total hours spent on these games remain stable. The decline is linked to the rise of premium games and platforms like Roblox, with F2P playtime on PC increasing while it wanes on consoles. The number of F2P live-service launches peaked at 36 in 2017 but has since dropped by 31%, averaging 14.7 titles from 2023 to 2025. Revenue concentration among the top five F2P titles is decreasing, with their share on consoles falling from 79% in 2021 to 72% in 2025, and from 68% to 65% on PC. Gacha games are growing significantly, with major titles expected to increase from three in 2021 to 17 by 2025, and PC gacha playtime rising by 92%. RPGs are the only F2P genre gaining market share on both platforms, with PC RPG playtime increasing by 5.3 percentage points to 14.3%. New releases include EA Sports Madden NFL 27 debuting at No. 2 on console and Big Walk at No. 3 on PC.

AppWizard

October 5, 2026

Kingdom Come Maker Hopes GTA 6 Lifts Game Prices

Martin Klima, co-founder of Warhorse Studios, argues that the video game industry has undervalued its products and that a price increase is necessary for the survival of mid-sized developers. He highlights that production costs for high-quality RPGs and open-world games have risen significantly, while retail prices have remained stagnant. Rockstar Games is set to launch Grand Theft Auto VI at .99 for the standard edition and .99 for the Ultimate Edition, which is being observed as a potential benchmark for future game pricing. Klima believes that if GTA VI's pricing is successful, it could encourage other developers to raise their prices as well. He notes that adjusted for inflation, games today cost less than they did in the 1990s. The last significant price increase in the industry occurred in 2020, when the standard price rose from .99 to .99. Analysts suggest that franchises like Call of Duty, NBA 2K, and EA Sports FC may follow suit if GTA VI performs well commercially.