The Microsoft Store on Windows 11 is being transformed with a reimagined search experience that is more intuitive and responsive to user intent, utilizing signals like app updates and ratings for improved relevance. New product page badges will highlight applications with artificial intelligence capabilities. A Copilot button will be added to product pages for users in the United States, allowing them to ask questions about apps and compare products side by side. A "Discover More" section will curate related content based on user interests, and personalized home pages will adapt to individual user habits and trends. Additionally, integration of Store apps within Windows Search will allow users to install apps directly from search results, and new app suggestions will be tested in the "Open with" context menu for Insiders on the Beta Channel.