Microsoft is launching a new AI initiative called "Windows Intelligence" to unify its AI features within Windows 11. Recent updates to the Windows 11 codebase suggest that the existing AI feature, Copilot, along with other tools, will be integrated into this new framework. The branding of "Windows Intelligence" is similar to Apple's AI branding, indicating a competitive stance against Apple. Copilot will not be phased out but will receive enhancements, including a new interface and tailored recommendations. Other tools like Click to Do and Recall will also evolve under this initiative. The goal is to enhance user interaction and create a more intuitive experience within the Windows ecosystem.