Happy Meals

AppWizard
April 3, 2025
In 2025, McDonald's introduced the Minecraft Movie Meal, targeting adults who enjoy the game and collector culture. The meal includes a choice of a Big Mac Meal or a 10-piece Chicken McNuggets Meal, medium fries, and a drink, along with unique add-ons: a limited-edition Nether Flame BBQ Sauce, one of six collectible toys reimagined in Minecraft form, and a digital unlock code for exclusive Minecraft skins and a McDonaldland Add-On Pack. This offering reflects a shift towards catering to adults seeking nostalgic and intentional experiences, as food prices rise and Gen Z emerges as a significant consumer group. The meal aligns with drop culture, featuring limited availability and resale potential, similar to previous successful campaigns like the Adult Happy Meal.
AppWizard
April 1, 2025
McDonald's will launch "Collector's Meals," also known as adult Happy Meals, on April 1, coinciding with the release of “A Minecraft Movie.” The meals will include options for adults and children, featuring a Big Mac or 10-piece Chicken McNuggets, fries, a drink, and a collectible item. A limited-edition condiment, Nether Flame Sauce, will accompany the Chicken McNuggets meal. The Happy Meal will include a choice of a Hamburger or Chicken McNuggets, fries, apple slices, a drink, and one of 12 film-inspired figurines, along with a scannable code for an exclusive digital game. Customers will receive one of 12 Block World toys or six exclusive collectibles, each with a matching card and a redeemable code for the Minecraft Marketplace. Additionally, purchasing a meal through the McDonald's app will provide a code for the McDonald’s Add-On pack in Minecraft.
AppWizard
March 27, 2025
“A Minecraft Movie” is set to be released on April 4, 2025, as the first live-action adaptation of the popular video game. The film is directed by Jared Hess and features Jason Momoa as Garrett “The Garbage Man” Garrison, Jack Black as Steve, Emma Myers as Natalie, Danielle Brooks as Dawn, and Jennifer Coolidge in a mysterious role. Production wrapped in April 2024, and the film will be available in standard theaters and IMAX. The storyline follows four misfits who are transported into the Overworld of Minecraft, where they must learn to build, craft, and survive with the help of Steve. The film aims to recreate Minecraft’s aesthetics using CGI and will include familiar gameplay mechanics and beloved creatures from the game. Promotional events include McDonald’s themed Happy Meals launching on April 1, 2025, featuring collectible toys and a new sauce. An in-game event titled “A Minecraft Movie” will run from March 25 to April 7, 2025, offering quests and rewards in Minecraft. The film is expected to receive a PG rating and has a rumored runtime of approximately 108 minutes. The marketing campaign targets both fans and new audiences through digital promotions and merchandise. The film's visual effects team aims to blend practical and digital effects to authentically represent Minecraft's mechanics. The score is composed by Mark Mothersbaugh, and the cinematography is handled by Enrique Chediak. Mojang Studios is involved in the production to ensure the film aligns with the game's spirit. The film's themes include adventure, community, and creativity, reflecting the core elements of Minecraft. Initial fan reactions to the trailer have been mixed, but anticipation remains high.
AppWizard
March 26, 2025
A McDonald's location in Brooklyn now requires patrons under 20 to present ID or be accompanied by a parent. McDonald's is launching a new Happy Meal in collaboration with "A Minecraft Movie" on April 1, ahead of the film's release on April 4. This collaboration will introduce new desserts in Canada, the UK, and Singapore, including an apple cake McFlurry in the UK, an apple shake in Canada, and a cotton candy McFlurry, sundae, and ice cream cone in Singapore. The 'Minecraft' meal will feature a Big Mac or 10-piece Chicken McNuggets with medium fries and a drink, served with a new Nether Flame Sauce. The themed meal includes twelve Block World toys or six exclusive collectibles that unlock unique skins in the Minecraft Marketplace. Customers can purchase Happy Meal toys separately, and Happy Meals typically include a choice of hamburger, cheeseburger, or McNuggets, fries, apple slices, and a drink. The price of a Happy Meal varies by location. Ohio has 613 McDonald's restaurants, ranking fifth in the nation.
AppWizard
March 25, 2025
McDonald’s is launching two limited-time meal offerings in collaboration with the upcoming release of “A Minecraft Movie.” The Minecraft Movie Happy Meal for children will include one of twelve collectible toys based on characters from the film and video game. The Minecraft Movie Meal for adults will feature six iconic McDonald’s characters reimagined in a Minecraft style, including Grimace, along with collectible carts. Each meal will offer a choice of a Big Mac or 10-piece Chicken McNuggets, medium fries, and a drink, with a limited-time dip called Nether Flame Sauce. Both meals will be available starting April 1, ahead of the film's premiere on April 4.
AppWizard
March 22, 2025
McDonald’s Happy Meals have evolved into cultural artifacts, reflecting the interests of different eras, such as Beanie Babies in the '90s, Star Wars collectibles in the 2000s, and Pokémon trading cards in 2025. The introduction of the Minecraft Movie Meal highlights McDonald’s engagement with a cultural phenomenon that resonates with Millennials, Gen Z, and Gen Alpha. Food and gaming have become intertwined, with 56% of Gen Alpha spending weekends gaming, making it a key avenue for social interaction. Minecraft incorporates food as a vital gameplay component, emphasizing its role in community experiences. McDonald’s has successfully leveraged nostalgia and pop culture collaborations, with the Minecraft Movie Meal fostering intergenerational bonding similar to the Pokémon Happy Meal. This meal signifies the ongoing evolution of food, play, and nostalgia, reflecting the convergence of digital and physical play in contemporary culture.
AppWizard
March 21, 2025
A Minecraft Movie is set to debut on April 4, 2025, with promotional efforts by Mojang Studios and Xbox Game Studios. McDonald's will launch A Minecraft Movie Happy Meals in over 100 markets starting April 1, 2025, featuring 12 collectible toys, including six cubes based on in-game blocks and six toys representing Minecraft mobs. Each Happy Meal will include a trading card with an in-game code for a character skin. A new "Nether Flame" dipping sauce will also be introduced. Additionally, McDonald's will offer an A Minecraft Movie Meal for adults, featuring a Big Mac or McNuggets, collectible toys, and possibly an Apple Cake McFlurry. Mojang Studios will release two downloadable content packs: A Minecraft Movie: Add-On and A Minecraft Movie Hero Pack, both available for free. Minecraft Live on March 22 will provide more insights and in-game cosmetics related to the movie.
Search