YouTube is testing the revival of its in-app direct messaging feature, which was discontinued in 2019. The limited rollout is currently available to users in Ireland and Poland and is aimed at users over 18, focusing on privacy and community guidelines. This feature allows for private conversations and video sharing within the app, reflecting user demand for integrated communication. The original messaging system, launched in 2017, was shut down due to low adoption rates and moderation challenges. The current testing phase suggests YouTube is refining the feature before a broader launch, with potential implications for creators to engage with fans directly. However, there are concerns regarding privacy and content moderation. The initiative aligns with industry trends emphasizing in-app communication and could enhance user engagement and advertising opportunities for YouTube.