LG asserts that its smart TVs do not secretly record or transmit user conversations, clarifying that listening for a wake word does not mean recording conversations. Audio without the wake word is discarded locally and not sent to LG servers. The company uses technology that listens for a specific wake word and processes audio only after recognition. LG's Automatic Content Recognition (ACR) technology, which enhances user experience, relies on audio fingerprinting and requires user consent to activate. Users can disable ACR in TV settings. This privacy debate follows a previous incident involving unsolicited promotional pop-ups from LG monitors, which led to intervention from Microsoft.