The Xbox App on PC is integrating purchased games from various storefronts, including Steam, currently available only to Xbox Insider program members. This update transforms the Xbox App into a universal launcher for titles from multiple PC gaming storefronts. Microsoft aims to position Xbox as a universal gaming hub in response to competition, with the PlayStation 5 selling 61.7 million units compared to the Xbox Series consoles' 28.3 million units as of September 2024. Microsoft plans a next-generation gaming platform covering consoles, handheld devices, PCs, and cloud gaming. There is speculation about an Xbox-branded Meta Quest 3S headset, and Xbox President Sarah Bond highlighted collaboration between the Xbox division and the Windows team to make Windows the top gaming platform. Future Xbox iterations may resemble gaming PCs, as indicated by the Asus ROG Xbox Ally handheld introduction.