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Dole promotes healthy eating in Minecraft for global campaign
AppWizard
November 1, 2025

Dole promotes healthy eating in Minecraft for global campaign

Dole Food Company has partnered with Minecraft to launch a global campaign titled “Make the World a Healthier Place,” promoting healthy lifestyles through education on eating habits, hydration, and nutrition. The campaign will run from October 2025 to March 2026 in countries including the U.S., Canada, Germany, Italy, Greece, and the Netherlands, featuring in-store displays and social media activations. Players can unlock a Dole Banana Hoodie for their Minecraft avatar by uploading a Dole Banana sticker or Dole Pineapple tag on a microsite, which will also offer digital content like activity sheets and coloring pages. Dole will release two waves of stickers featuring Minecraft characters, including iconic figures and animals. The campaign will include Minecraft-inspired recipes such as Golden Banana Ingots and Creeper Crusher Smoothies. Dole has seen a year-over-year revenue increase of 14.3%, reaching .4 billion in the second quarter ending June 30.
Dole joins forces with Minecraft to power healthy living through ‘global digital play’
AppWizard
November 1, 2025

Dole joins forces with Minecraft to power healthy living through ‘global digital play’

Dole Food Company is launching a global partnership with Minecraft to promote healthy living through the "Make the World a Healthier Place" campaign, starting in October and running until March 2026. This initiative is Dole's first simultaneous campaign across North America and Europe, focusing on encouraging better eating habits and physical activity. A key feature is the Dole Banana Hoodie, which players can unlock by uploading a DOLE Banana sticker or Pineapple tag on Dole's website. The campaign includes downloadable resources like games, recipes, and a digital sticker sheet. Dole will also introduce limited-edition banana stickers and pineapple tags featuring Minecraft characters to connect the digital experience with grocery shopping. The campaign showcases nutritious recipes aimed at energizing gamers in both the game and real life.
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