healthy eating Archives

AppWizard

June 13, 2026

Dole expands Minecraft campaign with pineapple focus

Dole is launching a 15-week campaign starting June 21 across North America and Europe, focusing on pineapples and targeting younger audiences. This campaign includes in-game rewards for Minecraft players, such as a branded ‘pineapple hoodie.’ The previous campaign resulted in a 20-fold increase in website visits from QR code scans, generating 2 million landing page views and significant social media impressions. Over 60% of participants expressed increased intent to purchase Dole’s fruit after engaging with the campaign. This year's campaign will feature new recipes, digital puzzles, and offline engagement activities, along with QR-enabled stickers in retail environments to connect purchases to digital rewards.

AppWizard

November 1, 2025

Dole promotes healthy eating in Minecraft for global campaign

Dole Food Company has partnered with Minecraft to launch a global campaign titled “Make the World a Healthier Place,” promoting healthy lifestyles through education on eating habits, hydration, and nutrition. The campaign will run from October 2025 to March 2026 in countries including the U.S., Canada, Germany, Italy, Greece, and the Netherlands, featuring in-store displays and social media activations. Players can unlock a Dole Banana Hoodie for their Minecraft avatar by uploading a Dole Banana sticker or Dole Pineapple tag on a microsite, which will also offer digital content like activity sheets and coloring pages. Dole will release two waves of stickers featuring Minecraft characters, including iconic figures and animals. The campaign will include Minecraft-inspired recipes such as Golden Banana Ingots and Creeper Crusher Smoothies. Dole has seen a year-over-year revenue increase of 14.3%, reaching .4 billion in the second quarter ending June 30.

AppWizard

November 1, 2025

Dole joins forces with Minecraft to power healthy living through ‘global digital play’

Dole Food Company is launching a global partnership with Minecraft to promote healthy living through the "Make the World a Healthier Place" campaign, starting in October and running until March 2026. This initiative is Dole's first simultaneous campaign across North America and Europe, focusing on encouraging better eating habits and physical activity. A key feature is the Dole Banana Hoodie, which players can unlock by uploading a DOLE Banana sticker or Pineapple tag on Dole's website. The campaign includes downloadable resources like games, recipes, and a digital sticker sheet. Dole will also introduce limited-edition banana stickers and pineapple tags featuring Minecraft characters to connect the digital experience with grocery shopping. The campaign showcases nutritious recipes aimed at energizing gamers in both the game and real life.