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NewApp Digest
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high-quality apps

Google Play Store just lost a ton of apps, but this is actually a good thing
AppWizard
May 2, 2025

Google Play Store just lost a ton of apps, but this is actually a good thing

The Google Play Store has seen a decline in available apps from 3.4 million to approximately 1.8 million since the beginning of 2024, representing a loss of nearly 47%. The "games" category lost 200,000 apps, the education sector lost around 160,700 apps, and the business category saw a reduction of 115,400 apps. This removal is part of Google's effort to combat ad fraud, particularly from "vapor apps" that misled users and generated recurring advertisements. Over 56 million downloads were affected across 180 apps. Google has implemented new policies for tracking and removing spammy applications, including expanded verification requirements, mandatory app testing, and enhanced human reviews.
Google Relies On AI-Assist Threat Detection to Keep Android Safe
AppWizard
February 4, 2025

Google Relies On AI-Assist Threat Detection to Keep Android Safe

Google blocked 2.36 million apps from being published in 2024 due to violations of Google Play policies and banned over 158,000 developer accounts for attempting to distribute harmful applications. The company prevented 1.3 million apps from gaining excessive access to users' sensitive data. Over 92% of human reviews for harmful apps were AI-assisted, allowing for quicker and more accurate actions. Google implemented new requirements for developers to enhance transparency regarding data handling and introduced a "Data deletion" option for apps. Over 91% of app installations on the Google Play Store utilized the latest protections from Android 13 or newer. Google Play Protect scanned more than 200 billion apps daily and identified over 13 million new malicious apps from outside Google Play in 2024.
Google Play Store may soon start warning about low quality apps
AppWizard
November 25, 2024

Google Play Store may soon start warning about low quality apps

Google Play Store is set to introduce warnings for low-quality apps, identified through a teardown of version 43.7.19-31. The warnings will indicate if an app is frequently uninstalled compared to similar apps, has limited user data, or has few active users. These warnings will appear on the app's details page, not as pop-up alerts during download. The feature aims to assist users, particularly those less tech-savvy, in navigating the app selection process. The timeline for the rollout of this feature is currently uncertain.
Google suddenly says it will purge the worst Android apps in the Play Store
AppWizard
July 19, 2024

Google suddenly says it will purge the worst Android apps in the Play Store

Starting August 31, 2024, Google Play Store will implement stricter guidelines to ensure that only high-quality apps are available for Android users. Google will crack down on low-quality apps that crash frequently, lack basic utility, fail to deliver engaging content, lack app-specific functionalities, are static in nature, have minimal content, serve no purpose, fail to install properly, or do not load successfully. Google's efforts aim to enhance the overall user experience on Google Play.
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