Social media platforms like TikTok, Instagram, and X have become crucial in shaping audience interactions with films, transforming word-of-mouth marketing into a global phenomenon that can significantly influence a film's box office performance. Audience reactions on social media can enhance a film's reputation, as seen with "A Minecraft Movie," which thrived on positive buzz despite initial skepticism. Conversely, negative feedback can lead to financial underperformance, as demonstrated by Disney's "Snow White." The in-theater experience has also changed, with audience behavior influenced by social media, leading to varied opinions on the impact of chaos during screenings.