The Minecraft Experience: Villager Rescue has launched in Plano, Texas, located in a repurposed Buybuy Baby store spanning 28,000 square feet at 2712 N. Central Expressway. It invites players to engage in a collaborative quest to save villagers. The attraction will remain in Plano until early January before moving to undisclosed future locations, with potential expansions across the U.S., Europe, South America, Southeast Asia, and Australia. Plano was selected for its vibrant gaming community, and the area has seen a rise in immersive attractions like Cosm and the upcoming Netflix House at Galleria Dallas. The Minecraft Experience reflects a broader trend of transforming big box stores into experiential venues, although securing such locations can be challenging due to property owners' hesitance towards short-term leases.