The original Borderlands, unveiled in 2007, resembled other mid-2000s shooters with a muted aesthetic. As the game neared release, Strauss Zelnick of Take-Two Interactive faced a decision about its art style, which was deemed insufficient by his team. Despite the risk of delaying the project and the significant investment already made, Zelnick chose to support a shift to a hand-inked art style, which ultimately contributed to the game's success. He described this decision as a gamble that few in the industry would have taken, emphasizing the importance of trusting creative vision and fostering innovation within the company.