independent games

Over 500 demos at the October 2025 Steam Next Fest disclosed the use of generative AI in their development processes, accounting for 17% of the offerings. Developers primarily used AI for marketing and Steam store page assets, but it also extended to art, audio, coding, writing, and in-game interactions. The demo Cloudheim was the most popular, indicating AI was used for "internal communication." Concerns have arisen regarding job security for professionals in the industry, as reliance on AI increases. Some games, like Arc Raiders, have vague disclosures about AI's role, leading to noticeable issues such as awkward dialogue. The lack of transparency about AI-generated assets is also troubling, with some games not disclosing AI usage until players notice discrepancies.