industry leaders Archives

AppWizard

April 24, 2025

Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From ‘A Minecraft Movie’ and ‘Longlegs’

Variety’s Entertainment Marketing Summit will be held on April 24 at NeueHouse Hollywood in Los Angeles, sponsored by Deloitte. The event will feature in-person panels discussing topics such as impact marketing, the gaming economy, artificial intelligence, and sports fandom, with speakers including Issa Rae and Nicholas Sparks. Cameron Curtis from Warner Bros will present on leveraging social media content creators for marketing, while Christian Parkes from Neon aims to learn about innovative strategies from major studios. This is the eighth year Deloitte has sponsored the summit, emphasizing the importance of research and industry discussions. China Widener from Deloitte highlights the growing influence of Gen Z consumers. Warner Bros is focusing on enhancing its social media presence for upcoming films. Parkes expresses a desire for studios to present more unique and engaging marketing strategies.

AppWizard

April 15, 2025

Android addressing ‘excessive’ battery drain with new app wake locks metric

Google is launching an initiative to help developers optimize wake lock behavior in Android applications to reduce battery drain. A new metric in the Android Vitals section of the Play Console will track "excessive wake locks," defined as instances where the cumulative duration of all partial wake locks exceeds three hours within a 24-hour period. This metric currently monitors wake locks only when the app is running in the background without a foreground service. Google is collaborating with manufacturers like Samsung to enhance this initiative and has released updated developer documentation to guide effective implementation. Developers are encouraged to provide feedback on this beta metric, which aims to improve performance and battery life insights. Future plans may include additional metrics to address other performance issues.

AppWizard

April 10, 2025

UK acting union Equity calls for better working conditions for performers in games

Equity, the UK's union for actors, is advocating for better working conditions and compensation for performers in the video game sector, highlighting stagnant pay over the past decade despite the industry's growth and substantial tax breaks for major companies. John Barclay, Equity's assistant general secretary, emphasized the need for industry leaders to address poor practices and establish union-negotiated agreements to improve pay and conditions. The union also raised concerns about the lack of protections against the misuse of artificial intelligence and non-disclosure agreements, as well as the need for safer working environments to prevent injuries and ensure respectful handling of intimate scenes.

Winsage

April 1, 2025

Microsoft’s Windows 98 can run Meta’s Llama AI model on just 128MB of RAM: “We could have been talking to our computers for 30 years now.”

Generative AI is being integrated into modern technology, with Microsoft incorporating its Copilot AI into Windows 11. Marc Andreessen revealed that a small Llama AI model from Meta operated on a Windows 98 PC with 128MB of RAM. Although the specific Meta AI model was not disclosed, it suggests older technology could have supported generative AI capabilities. Andreessen noted that running Llama AI on a 26-year-old Dell PC could have enabled human-like interactions with computers decades ago. An experiment by Exo Labs successfully ran a modified version of Meta's Llama 2 on a Pentium II-based Windows 98 PC, overcoming challenges related to sourcing compatible peripherals and transferring files. The team used Borland C++ 5.02 for compiling modern code but eventually switched to an older version of the C programming language due to compatibility issues. The project required developing a streamlined version of the AI model to function within the hardware limitations of the legacy PC. This illustrates that even older PCs had the potential to support generative AI.

AppWizard

March 31, 2025

Minecraft-Themed 4DX Auditorium Opens in Antwerp, Belgium

Companies are increasingly recognizing the value of sustainability as a core component of their operational strategies. Organizations are adopting innovative approaches to reduce carbon footprints, including investing in renewable energy sources, scrutinizing supply chains for responsible sourcing, and implementing circular economy principles to minimize waste. The integration of sustainability into corporate culture enhances employee engagement and productivity. Investors are considering sustainability practices as key indicators of long-term viability, holding companies accountable for their environmental impact. Businesses embracing sustainability are positioning themselves as industry leaders and contributing to a more sustainable future.

AppWizard

March 26, 2025

Google bolsters Android security for app developers and users

Google has announced a suite of improvements to enhance security within the Android ecosystem and the Google Play Store. Key advancements include: - Enhanced tools to protect businesses from scams and fraud. - Pre-review checks to identify policy and compatibility issues early in app development. - Transparent information on Google Play to build consumer trust. - Strengthened threat-detection capabilities using AI to combat malicious activities. Developers will receive earlier notifications about relevant policies within Android Studio, and the policy experience has been revamped for clearer updates and more time for changes. The Google Play Developer Help Community is expanding to facilitate knowledge sharing among developers. The Play Integrity API is being utilized for over 500 million daily checks to prevent fraud and abuse, with apps using these features seeing an 80% reduction in usage from unverified sources. Improvements for devices running Android 13 include enhanced security signals and automatic updates for developers. New badges for app categories, including a "Verified" badge for VPN apps, are being introduced to validate secure applications. Google is also focusing on creating a safe online experience for children and developing tools like the Credential Manager API for Digital IDs. Last year, investments in security measures prevented 2.36 million policy-violating apps from being published. Google Play Protect is evolving to counter new threats, and the company is collaborating with industry leaders to establish security standards through the App Defense Alliance.

AppWizard

March 25, 2025

Report: Publishers preparing to bump games to miss GTA 6

Game publishers are adjusting their release schedules in anticipation of Grand Theft Auto 6, which is expected to launch in 2025, likely in the autumn. Executives express concerns that Rockstar's titles dominate consumer attention and spending, making it challenging for new games to succeed. There is a preference among publishers to avoid releasing games close to GTA 6, particularly around late October or early November, to prevent competing directly with it.

AppWizard

March 24, 2025

Leading publishers found Accessible Games Initiative

The Entertainment Software Association (ESA) has launched the Accessible Games Initiative to improve accessibility in gaming by providing consumers with information on accessibility features in video games. This initiative is supported by major companies such as Electronic Arts, Google, Microsoft, Nintendo of America, and Ubisoft, along with Amazon, Riot, Square Enix, and Warner Bros. It introduces 24 tags that highlight specific accessibility functions, including clear text options, subtitle availability, and flexible save features. ESA's president, Stanley Pierre-Louis, noted the initiative's goal to help millions of Americans with disabilities enjoy video games.

AppWizard

February 28, 2025

India’s first dedicated PC and console game publishing house closes pre-seed founding round

1312 Interactive has completed its pre-seed founding round, establishing itself as India's first dedicated PC and console game publishing house, founded by Deepak Gurijala and Raviteja Mantena. The company aims to discover and publish indie and AA games for global audiences and has received support from industry leaders, including Akshat Rathee, Gautam Virk, Rajat Ojha, and others. The founders plan to elevate Indian games in the global market and are exploring collaborations with developers in Southeast Asia, the MENA region, and South America. They have three titles scheduled for release in 2025: Winds of Arcana, Palm Sugar: A Village Story, and Souls of Bombarika, with plans to introduce six to eight additional games annually.

AppWizard

February 26, 2025

Scottish children being ‘brainwashed’ by Neo-Nazis through popular video game

Concerns have arisen about the influence of far-right ideologies on Scottish children through the video game Minecraft, with experts warning that neo-Nazi groups may exploit the game's open design to spread extremist propaganda. These groups are reportedly using Minecraft's creative tools to create avatars and environments that glorify figures like Adolf Hitler and the Ku Klux Klan, as well as disturbing representations of historical atrocities. Ian Acheson from the Counter Extremism Project highlighted the ease of recruitment within gaming environments, while Ashton Kingdon described the situation as a "Wild West" for young gamers, noting that extremist groups utilize these platforms to target vulnerable players. A report from the Royal United Services Institute found that 34% of players encountered extremist imagery, and 25% felt encouraged to join extremist groups, with Minecraft specifically mentioned for the creation of Nazi death camp depictions. In response, Microsoft stated they have a dedicated team for player safety and moderation, implementing in-game reporting tools and filters to block inappropriate content, and maintaining a strict policy against terrorist and violent extremist content.