influencer marketing

German influencer marketing agency Instinct3 has launched a new games publishing division called Sidekick, aimed at supporting indie and mid-tier gaming projects. The division is led by co-founders Jasmin Oestreicher and Melvin Frank. Oestreicher has been managing director since 2024 and emphasizes the need to stay relevant in the gaming industry. The first title published under Sidekick is Deadly Days: Roadtrip. Instinct3 has previously contributed to titles such as 9 Kings, Asgard’s Fall - Viking Survivors, and TerraScape. The goals of Sidekick include championing games that align with their vision and improving the quality and impact of each launch.