influencer marketing

AppWizard
February 21, 2026
Fourth Floor unveiled video links from the Convergence Games Showcase on February 19, 2026, which introduced over 30 AA and Indie games set for release in 2026. The event was hosted by Dodger and Jesse Cox in collaboration with IGN, featuring first gameplay reveals and exclusive content from companies like Curve Games, Gambit Digital, and Playside. Rich Keith, CEO of Fourth Floor, highlighted the showcase's growth and focus on the indie community. Fourth Floor, founded in 2017, specializes in games marketing services and works with both AAA and indie game publishers.
AppWizard
August 13, 2025
German influencer marketing agency Instinct3 has launched a new games publishing division called Sidekick, aimed at supporting indie and mid-tier gaming projects. The division is led by co-founders Jasmin Oestreicher and Melvin Frank. Oestreicher has been managing director since 2024 and emphasizes the need to stay relevant in the gaming industry. The first title published under Sidekick is Deadly Days: Roadtrip. Instinct3 has previously contributed to titles such as 9 Kings, Asgard’s Fall - Viking Survivors, and TerraScape. The goals of Sidekick include championing games that align with their vision and improving the quality and impact of each launch.
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