influencers Archives

AppWizard

September 5, 2026

NYC Council to grill Mamdani admin over use of influencers, encrypted messaging app

The City Council will examine Mayor Mamdani's administration's use of a secretive encrypted messaging channel for media relations, which connects nearly 200 social media influencers. This discussion is scheduled for a hearing on September 22. Queens Councilman Phil Wong plans to introduce legislation requiring influencers to label posts for city agency campaigns with a disclaimer stating “Paid for by NYC.” A report revealed that city officials communicated with influencers through a Signal app group titled “NYC Creators Announcements,” sharing updates and multimedia content. Some influencers received payment for their involvement, while others supported the mayor's agenda for personal growth. Concerns have been raised about the Signal chat potentially violating record-keeping regulations due to auto-deletion of messages. The identities of the influencers and details of their contracts remain undisclosed. Wong's proposed bill aims to reveal any undisclosed payments to influencers and raise questions about the integrity of the administration's use of external promoters. Critics argue that the administration's secrecy calls for greater transparency in public relations expenditures.

AppWizard

August 24, 2026

PlayStation promotes PS5 exclusive games in video after shift away from PC ports

PlayStation has expanded its presence on YouTube by launching new content formats, including behind-the-scenes features, live streaming events, and tutorials and tips. This initiative aims to enhance digital engagement, connect with a broader audience, and foster a community around its gaming ecosystem.

AppWizard

August 20, 2026

Moozi and Dentsu Redder launch gamified Minecraft world to engage Gen Alpha in Vietnam

Moozi and Dentsu Redder launched Mooziland, Vietnam's first branded Minecraft universe, to support the relaunch of Moozi's children's milk range and engage the Gen Alpha demographic. The campaign ran from April to July 2026, featuring seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Children participated in a seven-week journey with quests and discoveries, complemented by the nationwide Moozi Fest. The campaign generated over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The initiative aimed to create an enjoyable experience for children while reassuring mothers about the brand's quality.

AppWizard

August 18, 2026

Moozi and Dentsu Redder turn milk discovery into an immersive Minecraft experience

Moozi and Dentsu Redder Vietnam relaunched Moozi's children's milk range through Mooziland, Vietnam's first branded Minecraft universe. This initiative features seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Over seven weeks, children participated in quests guided by Minecraft creator TOGA and gaming influencers, while a nationwide Moozi Fest allowed in-person engagement. The campaign ran from April to July 2026, achieving over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The experience aimed to connect children and parents with the brand through exploration and discovery, emphasizing quality and trust.

Winsage

July 12, 2026

No, Windows did not fall below 60% market share or lose 15 points to Linux

StatCounter reported a decline in Windows' market share from approximately 79% in April 2026 to 56.55% by June 2026, indicating a drop of 22.45 percentage points. However, this figure was later corrected to 72%, with expectations of a rebound towards 78%. A significant portion of the market was classified as "Unknown," representing 21.45%, likely due to misclassification of devices. StatCounter has faced previous inaccuracies, including a misreported resurgence of Windows 7 and a drop in Google's market share. The company tracks web usage through data from over 1.5 million websites, but acknowledges that its figures are estimates and can be distorted by various factors. Microsoft confirmed that Windows is installed on approximately 1.6 billion devices.

AppWizard

July 4, 2026

The latest Chinese PC gaming hit is an indie game that spent the last 8 years growing into something you’ve never played before

The Scroll of Taiwu is a Chinese indie game that launched in early access on Steam in 2018 and has recently reached its full version 1.0 after eight years of development. The game focuses on a thoughtful journey through Chinese mythology rather than fast-paced combat, and it combines elements from games like Crusader Kings 2, Kenshi, and Baldur's Gate. It features an expansive open world where players can master martial arts, engage with diverse characters, manage towns, and resolve conflicts. The game has over 5 million words in its script, and while it initially lacked English localization, the recent full release has introduced it, though it is still a work in progress. The game has found a dedicated audience among Chinese players, and its release comes at a time of increasing interest in Chinese-developed games among Western gamers. The developers are working on bug fixes and improving localization post-launch.

AppWizard

June 20, 2026

I have no enemies: Minecraft pt.4

User engagement metrics on YouTube are essential for business success and include view counts, watch time, likes and dislikes, and comments. Businesses are leveraging YouTube's advertising capabilities to target specific demographics, utilizing sophisticated algorithms for tailored strategies. Effective content creation strategies include storytelling, collaborations, and interactive elements to enhance viewer participation. Adapting and innovating on platforms like YouTube is crucial for maintaining relevance and achieving growth.

Tech Optimizer

June 14, 2026

Neon vs Supabase 2026: $1B Deal, Scale-to-Zero

Neon and Supabase are two managed PostgreSQL platforms with distinct approaches. Neon adopts a serverless architecture that separates storage and compute, allowing databases to scale to zero when idle and enabling rapid database branching. Supabase, in contrast, provides a comprehensive backend-as-a-service that includes authentication, file storage, real-time subscriptions, and edge functions, all built around PostgreSQL. In 2025, Databricks acquired Neon for approximately billion, motivated by the observation that around 80% of databases created on Neon were generated by AI agents. Post-acquisition, users experienced reduced storage costs and improved pricing structures, although concerns arose regarding Neon's independence. Neon features instant database branching and a scale-to-zero capability, while Supabase offers a fully integrated backend with built-in authentication and storage. Neon operates on a usage-based pricing model, whereas Supabase has a flat-tier pricing structure. Both platforms support the pgvector extension for AI applications, but Supabase is fully open-source and allows for self-hosting, unlike Neon. The developer community recognizes Supabase for its ease of use and rapid application development capabilities, while Neon is praised for its innovative serverless features and cost efficiency. Migration between the two platforms is simplified due to their shared PostgreSQL foundation.

AppWizard

May 23, 2026

Minecraft creators want Roblox-style brand deals — and see Xbox’s new chief strategy officer as an opening

Matthew Ball has been appointed as Xbox's new chief strategy officer, generating excitement among the gaming community, particularly Minecraft creators. At UGCon, five prominent Minecraft creators expressed optimism about Ball's leadership, believing his metaverse-focused perspective could enhance support for creators. Mohamed Weheba, CEO of InPVP, highlighted the untapped potential in multiplayer Minecraft, while an anonymous creator criticized the restrictive brand integration policies that limit opportunities. There is hope that Ball will advocate for a more flexible approach to brand integration, aligning Minecraft's policies with those of competitors like Roblox and Fortnite. Ball has recognized Minecraft's value, which Microsoft acquired for .5 billion in 2014. Mojang Studios, represented by vice president Kayleen Walters, is committed to enhancing creator tools and providing opportunities for independent developers. The Minecraft community is eager to see how Ball's leadership will influence the platform's future and foster a more inclusive environment for creators.

Winsage

May 21, 2026

Winhanced is getting better, but I still use Xbox Mode with my Windows 11 handheld

The ROG Xbox Ally X, branded as a portable Xbox by Microsoft, has a complex update process involving Xbox Mode, Asus' Armory Crate, and Windows 11. Xbox Mode has improved recently, adding features like third-party launcher integration and enhanced stability. Winhanced, a third-party launcher for Windows 11 handhelds, offers a customizable interface and supports cloud gaming, but has reliability issues and struggles with automatic artwork sourcing. Users can save battery life by adjusting settings for Winhanced's sleep/wake feature. Despite its advantages, Winhanced is not yet a reliable alternative to Xbox Mode, which remains the preferred launcher for handheld gaming. Winhanced is developed by a small team and has shown significant improvement, but it still has limitations compared to Xbox Mode.