informed decisions Archives

AppWizard

May 27, 2025

What brands can learn from Minecraft’s Chicken Jockey

Brands are increasingly required to engage with customers in digital spaces, with platforms like Roblox attracting 90 million daily active users. 56% of Gen Z prioritize styling their avatars over their own appearance, highlighting the need for brands to adapt to virtual environments. The gaming sector provides opportunities for product testing using digital twin technology, allowing brands to simulate scenarios and analyze data for trend forecasting. Retailers like Temu, Shein, and TikTok are rapidly creating products in response to trends, necessitating a shift from traditional six-month development cycles to real-time supply chains. Demand spikes can arise from various sources, and without a robust Order Management System (OMS), businesses risk losing sales. Accurate, real-time inventory visibility is crucial for managing demand spikes and anticipating future needs. Nike has launched Nikeland on Roblox for product testing and consumer engagement, while Snapchat offers AR features for virtual try-ons, allowing brands to gauge interest before physical launches. The intersection of gaming and commerce presents unique opportunities for innovative consumer engagement.

Tech Optimizer

May 21, 2025

Achieve up to 1.7 times higher write throughput and 1.38 times better price performance with Amazon Aurora PostgreSQL on AWS Graviton4-based R8g instances

Upgrading to Graviton4-based R8g instances with Aurora PostgreSQL-Compatible 17.4 in an Aurora I/O-Optimized cluster configuration results in significant performance improvements. The new instances provide up to 1.7 times higher write throughput, 1.38 times better price-performance, and reduce commit latency by up to 46% on r8g.16xlarge instances and 38% on r8g.2xlarge instances compared to Graviton2-based R6g instances. The Amazon Aurora PostgreSQL-Compatible Edition now supports AWS Graviton4-based R8g instances and PostgreSQL 17.4, which introduces performance enhancements for I/O-Optimized configurations, optimizing write operations and batch processing. R8g instances offer up to 192 vCPUs and 1.5 TB of memory, supporting larger configurations and providing up to 50 Gbps of network bandwidth. PostgreSQL 17 includes vacuum improvements, eliminates the need to drop logical replication slots during upgrades, and expands SQL/JSON standards. Aurora PostgreSQL-Compatible separates compute from storage, enabling independent scaling and maintaining six-way replication for durability, while processing changes as log records to reduce I/O operations. Performance benchmarks using HammerDB show improvements in throughput and commit latency across various workloads. For small workloads on 2xlarge instance size, throughput increased by 50.25% and commit latency improved by 33.87%. For medium workloads on 16xlarge instance size, throughput increased by 30% and commit latency improved by 17.44%. The most significant performance benefits arise from combining hardware upgrades from Graviton2 to Graviton4 with database engine upgrades from PostgreSQL 15.10 to 17.4. For small workloads, throughput increased by 70% and commit latency improved by 38.71%. For medium workloads, throughput increased by 70% and commit latency improved by 46.67%. Cost efficiency is also enhanced, with a 38% improvement in price performance and a 61.26% improvement in price-performance ratio when comparing Graviton2 and Graviton4 instances. Reserved Instances for Graviton4-based R8g instances offer additional cost-optimization opportunities.

Tech Optimizer

May 19, 2025

Microsoft Defender deactivated by new tool

The OpenEoX Technical Committee, part of OASIS, has introduced a draft framework to standardize end-of-life security notices for software and hardware, involving companies like Microsoft, Cisco, Oracle, IBM, Dell, and RedHat. The framework aims to provide clear communication about the security status of technology, helping organizations manage risks associated with legacy systems. It outlines a structured approach for notifying users about end-of-life status, enabling informed decisions on upgrades or replacements to improve security.

Winsage

May 15, 2025

Microsoft App Assure helps Nord Security build for Windows on Arm

Developers are focusing on optimizing applications for the newly launched Copilot+ PCs, which feature advanced system architecture, all-day battery life, and the ability to run AI models directly on the device. The initial Copilot+ PCs are powered by Snapdragon X Elite and X Plus silicon, with AMD and Intel also introducing compatible processors. Microsoft’s App Assure Program provides guidance and technical support to help developers optimize applications for these devices, particularly for Arm-based Snapdragon X Series devices. NordVPN is a notable example of a company that successfully utilized the App Assure program to develop an Arm-optimized version of their application. The program includes the Arm Advisory Service, which allows developers to consult with Microsoft engineers for a smoother development process. Other companies, such as Proton VPN and F-Secure, have also benefited from the App Assure team in optimizing their applications for the Windows on Arm platform.

AppWizard

May 9, 2025

Swiggy on Android: How to use offline features effectively

Swiggy has introduced a feature that allows users to check their offline wallet balance, enabling them to manage funds without an internet connection. This functionality helps users stay informed about their available funds, aiding in meal planning and budget management. It enhances the user experience by providing a sense of financial security and facilitating efficient order planning.

Tech Optimizer

April 30, 2025

Jim Rossman: Do you really need separate antivirus software? Probably not

A conversation between two friends during a workout revealed insights into personal computing and cybersecurity. One friend was considering purchasing a new Windows PC and evaluating updated antivirus software after using a well-known suite for over a decade. He expressed concerns about the annual subscription model of his previous antivirus, feeling it was a recurring expense without a tangible return. The other friend informed him about the trend of one-time purchase antivirus software, which offers robust protection without ongoing fees, alleviating financial pressure and allowing users to maintain control over their software choices. Key points discussed included the cost-effectiveness of one-time purchases, flexibility in choosing or upgrading software, and enhanced features in newer antivirus programs.

AppWizard

April 22, 2025

How to set expiration alerts for Amazon subscriptions on Android

Subscription management apps help consumers monitor and oversee various subscriptions, ensuring awareness of renewal dates. Key features include automatic detection of active subscriptions, categorization of subscriptions for easier tracking, and personalized alerts for upcoming expirations. These tools enhance financial oversight and help users avoid forgotten renewals and unnecessary charges.

AppWizard

April 14, 2025

Dragonfly Energy’s Battle Born mobile app available for android users

Android users can now monitor and manage their Battle Born smart battery systems wirelessly through the Battle Born Mobile App, available on the Google Play Store. Developed by Dragonfly Energy Holdings, the app is compatible with batteries utilizing the company's proprietary smart battery technology, Dragonfly IntelLigence. Key features include real-time data access, system alerts for performance notifications, historical performance insights for usage pattern analysis, and diagnostic tools for troubleshooting.

Tech Optimizer

April 5, 2025

I put Trend Micro and McAfee antivirus in a head to head showdown – here’s how it went

McAfee and Trend Micro are two antivirus software options with distinct features. Specifications: - McAfee costs per year for a single user; Trend Micro starts at per year for 2 adults and 4 children. - McAfee supports Windows 10 and 11; Trend Micro supports Windows 8.1 to 11. - Malware protection is rated as good for McAfee and adequate for Trend Micro. - Both do not offer backup software. - System resource usage is light to heavy for both. Costs and Coverage: - Both do not have a free tier but offer a 30-day trial. - Trend Micro's entry-level Antivirus + Security is priced at , while McAfee's Basic plan typically retails for for a single device. - Trend Micro offers packages for 3 devices, 5 systems, and 10 systems, while McAfee's plans cover up to two adults and four children. Antivirus Protection: - Trend Micro uses heuristic behavioral analysis, while McAfee employs cloud-based infrastructure and machine learning. - Both provide periodic updates, but McAfee features Ransom Guard for monitoring file changes. Antivirus Performance: - McAfee has a 99.8% protection rate; Trend Micro has a 98.1% rate. - McAfee has fewer false positives (10) compared to Trend Micro (76). Security and Privacy Features: - Trend Micro includes a Firewall Booster; McAfee emphasizes phishing protection and personal data privacy. Performance and System Impact: - Trend Micro has minimal impact on system resources; McAfee uses more resources during scans. Interface: - Trend Micro's interface is user-friendly; McAfee's interface is simplified but less customizable. Installation and Support: - McAfee's installation takes under five minutes; Trend Micro's takes over twelve minutes. - McAfee offers 24/7 support; Trend Micro's support is limited to business hours unless on a premium plan. Overall, McAfee is rated higher in performance and features, while Trend Micro is noted for its efficient resource management and user-friendly interface.

AppWizard

April 3, 2025

Driving just isn’t the same without these 6 underrated Android Auto apps

Android Auto allows users to connect their Android smartphones for access to music, information, and navigation tools while driving. Several lesser-known apps can enhance the driving experience: - Musicolet: An offline music player that supports podcasts and audiobooks, featuring a clean interface and customization options. - Weather & Radar: Provides real-time weather updates, including live radar data for rain, wind, and temperature. - OsmAnd: A navigation app using OpenStreetMap data, offering detailed information for rural areas and customizable map styles. - RadioTime: Accesses a wide range of global radio stations, with an easy-to-use interface for Android Auto. - Fuelio: Helps locate fuel stations with real-time pricing and tracks refueling history, vehicle mileage, and expenses. - Podcast Republic: A podcast app that allows easy browsing of downloaded content and discovering new podcasts.