informed decisions Archives

Winsage

June 6, 2025

Why I Use simplewall Instead of Windows Firewall (And You Should Too)

Simplewall is a rule-based firewall controller for Windows that enhances the Windows Filtering Platform (WFP) without replacing it. It allows users to manage network access for applications and services with a user-friendly interface, supporting advanced features like filtering rules by IP, port, or protocol. Users can create tailored profiles for different scenarios and have comprehensive control over network interactions, including blocking telemetry data and automatic updates. Simplewall is lightweight, portable, and operates without background processes or telemetry, ensuring a straightforward user experience. Setting up simplewall involves downloading it, extracting the files, and enabling filters, allowing users to establish a functional firewall profile quickly. While it offers many advantages, such as being open-source and compatible with older Windows versions, it may be overwhelming for beginners and lacks detailed app profiling compared to premium firewalls.

Winsage

June 5, 2025

Windows 11’s Microsoft Store Gets Smarter Search and Copilot Integration

The Microsoft Store on Windows 11 is being transformed with a reimagined search experience that is more intuitive and responsive to user intent, utilizing signals like app updates and ratings for improved relevance. New product page badges will highlight applications with artificial intelligence capabilities. A Copilot button will be added to product pages for users in the United States, allowing them to ask questions about apps and compare products side by side. A "Discover More" section will curate related content based on user interests, and personalized home pages will adapt to individual user habits and trends. Additionally, integration of Store apps within Windows Search will allow users to install apps directly from search results, and new app suggestions will be tested in the "Open with" context menu for Insiders on the Beta Channel.

Tech Optimizer

June 5, 2025

Exponential Growth Expected for Computer Security For Business Market With Complete SWOT Analysis by Forecast From 2025 to 2032 | NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro

The Computer Security For Business market is projected to experience significant growth and opportunities leading into 2025. The report provides insights on future trends, growth drivers, consumption patterns, production volumes, and key market statistics, including the compound annual growth rate (CAGR). Notable competitors in the market include NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro, Bitdefender, ESET, Kaspersky Lab, Comodo, F-Secure, and AHNLAB. The market is segmented into various categories such as Network Security, Identity Theft Protection, Endpoint Security, and Antivirus Software, with applications categorized by age demographics (18-30 years old, 30-45 years old, and others). The report highlights factors driving market growth, emerging trends, and shifts in consumer behavior. Stakeholders can benefit from quantitative analyses, Porter’s Five Forces analysis, and strategic recommendations for refining business strategies and conducting competitor analyses. A discount of up to 70% is currently available for the report.

Tech Optimizer

June 3, 2025

How we test antivirus software

Robust antivirus software is essential for protecting sensitive data in personal and business contexts. Different antivirus solutions vary in malware detection and overall protection. The ideal antivirus balances comprehensive coverage with system performance. Resources like AV-Comparatives and AV-Test provide impartial testing of antivirus capabilities, including real-world protection tests and evaluations of false alarms. Performance and customer support are critical factors in antivirus software evaluation. The impact on device speed and resource consumption is important, as is the quality of customer support for troubleshooting. Reliable support options enhance user satisfaction. Thorough testing of antivirus software is crucial due to the evolving tactics of cybercriminals. Not all antivirus solutions are equally effective, and rigorous evaluation helps identify subpar options and false positives. Free antivirus options may suffice for casual users, but premium versions often offer better features and protections. Meticulous testing ensures that security software meets its promises and helps users make informed decisions.

AppWizard

May 27, 2025

What brands can learn from Minecraft’s Chicken Jockey

Brands are increasingly required to engage with customers in digital spaces, with platforms like Roblox attracting 90 million daily active users. 56% of Gen Z prioritize styling their avatars over their own appearance, highlighting the need for brands to adapt to virtual environments. The gaming sector provides opportunities for product testing using digital twin technology, allowing brands to simulate scenarios and analyze data for trend forecasting. Retailers like Temu, Shein, and TikTok are rapidly creating products in response to trends, necessitating a shift from traditional six-month development cycles to real-time supply chains. Demand spikes can arise from various sources, and without a robust Order Management System (OMS), businesses risk losing sales. Accurate, real-time inventory visibility is crucial for managing demand spikes and anticipating future needs. Nike has launched Nikeland on Roblox for product testing and consumer engagement, while Snapchat offers AR features for virtual try-ons, allowing brands to gauge interest before physical launches. The intersection of gaming and commerce presents unique opportunities for innovative consumer engagement.

Tech Optimizer

May 21, 2025

Achieve up to 1.7 times higher write throughput and 1.38 times better price performance with Amazon Aurora PostgreSQL on AWS Graviton4-based R8g instances

Upgrading to Graviton4-based R8g instances with Aurora PostgreSQL-Compatible 17.4 in an Aurora I/O-Optimized cluster configuration results in significant performance improvements. The new instances provide up to 1.7 times higher write throughput, 1.38 times better price-performance, and reduce commit latency by up to 46% on r8g.16xlarge instances and 38% on r8g.2xlarge instances compared to Graviton2-based R6g instances. The Amazon Aurora PostgreSQL-Compatible Edition now supports AWS Graviton4-based R8g instances and PostgreSQL 17.4, which introduces performance enhancements for I/O-Optimized configurations, optimizing write operations and batch processing. R8g instances offer up to 192 vCPUs and 1.5 TB of memory, supporting larger configurations and providing up to 50 Gbps of network bandwidth. PostgreSQL 17 includes vacuum improvements, eliminates the need to drop logical replication slots during upgrades, and expands SQL/JSON standards. Aurora PostgreSQL-Compatible separates compute from storage, enabling independent scaling and maintaining six-way replication for durability, while processing changes as log records to reduce I/O operations. Performance benchmarks using HammerDB show improvements in throughput and commit latency across various workloads. For small workloads on 2xlarge instance size, throughput increased by 50.25% and commit latency improved by 33.87%. For medium workloads on 16xlarge instance size, throughput increased by 30% and commit latency improved by 17.44%. The most significant performance benefits arise from combining hardware upgrades from Graviton2 to Graviton4 with database engine upgrades from PostgreSQL 15.10 to 17.4. For small workloads, throughput increased by 70% and commit latency improved by 38.71%. For medium workloads, throughput increased by 70% and commit latency improved by 46.67%. Cost efficiency is also enhanced, with a 38% improvement in price performance and a 61.26% improvement in price-performance ratio when comparing Graviton2 and Graviton4 instances. Reserved Instances for Graviton4-based R8g instances offer additional cost-optimization opportunities.

Tech Optimizer

May 19, 2025

Microsoft Defender deactivated by new tool

The OpenEoX Technical Committee, part of OASIS, has introduced a draft framework to standardize end-of-life security notices for software and hardware, involving companies like Microsoft, Cisco, Oracle, IBM, Dell, and RedHat. The framework aims to provide clear communication about the security status of technology, helping organizations manage risks associated with legacy systems. It outlines a structured approach for notifying users about end-of-life status, enabling informed decisions on upgrades or replacements to improve security.

Winsage

May 15, 2025

Microsoft App Assure helps Nord Security build for Windows on Arm

Developers are focusing on optimizing applications for the newly launched Copilot+ PCs, which feature advanced system architecture, all-day battery life, and the ability to run AI models directly on the device. The initial Copilot+ PCs are powered by Snapdragon X Elite and X Plus silicon, with AMD and Intel also introducing compatible processors. Microsoft’s App Assure Program provides guidance and technical support to help developers optimize applications for these devices, particularly for Arm-based Snapdragon X Series devices. NordVPN is a notable example of a company that successfully utilized the App Assure program to develop an Arm-optimized version of their application. The program includes the Arm Advisory Service, which allows developers to consult with Microsoft engineers for a smoother development process. Other companies, such as Proton VPN and F-Secure, have also benefited from the App Assure team in optimizing their applications for the Windows on Arm platform.

AppWizard

May 9, 2025

Swiggy on Android: How to use offline features effectively

Swiggy has introduced a feature that allows users to check their offline wallet balance, enabling them to manage funds without an internet connection. This functionality helps users stay informed about their available funds, aiding in meal planning and budget management. It enhances the user experience by providing a sense of financial security and facilitating efficient order planning.

Tech Optimizer

April 30, 2025

Jim Rossman: Do you really need separate antivirus software? Probably not

A conversation between two friends during a workout revealed insights into personal computing and cybersecurity. One friend was considering purchasing a new Windows PC and evaluating updated antivirus software after using a well-known suite for over a decade. He expressed concerns about the annual subscription model of his previous antivirus, feeling it was a recurring expense without a tangible return. The other friend informed him about the trend of one-time purchase antivirus software, which offers robust protection without ongoing fees, alleviating financial pressure and allowing users to maintain control over their software choices. Key points discussed included the cost-effectiveness of one-time purchases, flexibility in choosing or upgrading software, and enhanced features in newer antivirus programs.