Meta has introduced the Meta Business Agent, an AI-driven assistant for enhancing business interactions on WhatsApp, Instagram, and Messenger. The agent can promptly answer customer inquiries, recommend products, book appointments, and facilitate sales transactions. Future updates will include market research capabilities, calendar management tools, and competitive intelligence features. Over 1 million businesses have previously used chatbots on WhatsApp and Messenger. The Meta Business Agent will initially be available for free, with paid subscription tiers planned for the future. Mark Zuckerberg stated that the agent aims to be a valuable resource for businesses of all sizes.