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Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing
Tech Optimizer
May 14, 2026

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky partnered with AnyMind Group in March 2026 to launch an influencer marketing campaign in Singapore aimed at changing consumer perceptions that Kaspersky only offers antivirus protection. The campaign focused on building trust through relatable narratives, increasing urgency around scam prevention, and driving traffic to the Kaspersky Shopee Store. It utilized Instagram for engagement, featuring relatable stories and humor to simplify complex cybersecurity topics. The campaign achieved significant reach and engagement, with total reach exceeding 160,000, total views at 223,000, and total engagements of 7,500. The engagement rate was 4.73%, and the reach rate was 40.56%. Influencer Faris Samri had the highest engagement rate at 17.20%. The campaign led to a 2,900% increase in store page views and over 6,000 combined saves and shares, indicating high user value in the content. Interactive Instagram Stories were identified as the key driver for direct link clicks.
The 'numbers just aren't there,' Dead Space producer says, and that's why we'll probably never see Dead Space 4
AppWizard
May 14, 2026

The ‘numbers just aren’t there,’ Dead Space producer says, and that’s why we’ll probably never see Dead Space 4

Chuck Beaver, a producer associated with the Dead Space franchise, stated that the chances of reviving Dead Space for a fourth installment are low due to shifting priorities within Electronic Arts (EA). He noted that EA requires evidence of substantial commercial success to greenlight new titles, but current market trends favor projects with blockbuster potential. The gaming industry is increasingly focused on games that provide ongoing revenue through live services, rendering single-player experiences like Dead Space less viable. The recent remake of Dead Space in 2023 did not achieve significant sales, and similar titles, such as The Callisto Protocol, also struggled commercially. EA's leadership has emphasized the importance of games connecting with players through shared-world features, complicating the future for traditional single-player narratives.
Meta faces court over Android tracking claims
AppWizard
May 14, 2026

Meta faces court over Android tracking claims

Meta is facing a class action lawsuit for allegedly exploiting vulnerabilities in Android smartphones to track users' private information, linking browsing activity to Instagram and Facebook accounts. The lawsuit claims Meta unlawfully accessed and de-anonymized personal data of millions of Android users to enhance advertising profiling. A US District Court Judge ruled that most privacy-related claims in the lawsuit must proceed, stating that plaintiffs have plausibly alleged a significant intrusion upon their privacy. Meta is accused of exploiting an Android vulnerability to bypass security measures that isolate apps, allowing it to link browsing information to users' accounts. Although Meta has reportedly stopped using this tracking method, it successfully dismissed two claims related to unjust enrichment and the use of modified pixel code. Additionally, the lawsuit includes claims against Google for negligence, with one claim dismissed but another allowed to proceed. In response to regulatory pressures, Meta is introducing new features for parental supervision of teens on its platforms and plans to use AI to detect underage accounts.
Facebook Messenger Statistics By Country And Demographics (2026)
AppWizard
May 14, 2026

Facebook Messenger Statistics By Country And Demographics (2026)

In the first quarter of 2026, Meta's Family of Apps, including Facebook Messenger, reported a revenue of USD 55.9 billion. Messenger's in-chat payment services facilitated nearly USD 6.8 billion in transactions across 47 countries during the same quarter. The platform had approximately 1.12 billion monthly active users as of Q1 2026, with the largest demographic segment being individuals aged 25-34. By October 2025, the Philippines and Vietnam achieved the highest global user reach for Messenger, at 83.3% and 78.1%, respectively. Southeast Asia accounted for 212 million Messenger users by the end of 2025, representing 22.4% of the global total. Users typically spend nearly 13 minutes per session on the app, with 42.6% accessing it daily. Messenger messages have an 80% open rate within the first hour of delivery. Over 60 million businesses utilize Messenger for various purposes, and the platform supports more than 500,000 active chatbots, with 41% of these employing generative AI. Meta matched 100% of the electricity used across Facebook Messenger with clean, renewable energy in 2026. In Q1 2026, Meta’s Family of Apps generated USD 55.9 billion in revenue. Messenger's business messaging tools contributed USD 3.2 billion to non-advertising revenue in the first half of 2026. In-chat payment services processed nearly USD 6.8 billion in transactions in 2026. Messenger had approximately 1.12 billion monthly active users, equating to about 12% of the global population. As of October 2025, Messenger had nearly 942 million users globally. Users aged 25-34 comprised nearly 32% of Messenger's user base in 2026. By October 2025, 55.8% of Messenger users were men, while 43.5% were women. The highest user reach for Messenger was in the Philippines at 83.3% and in Vietnam at 78.1% as of October 2025. Southeast Asia had 212 million Messenger users by the end of 2025, making up 22.4% of the global total. Users spend about 198-201 minutes per month on the app and open it approximately 183.9 times each month. Each session lasts about 1 minute and 6 seconds. About 42.6% of users open the app daily. Messenger ads reached nearly 947 million users worldwide in 2026.
Subnautica 2 devs say it's 'bigger and more polished' than any of the studio's previous early access launches
AppWizard
May 14, 2026

Subnautica 2 devs say it’s ‘bigger and more polished’ than any of the studio’s previous early access launches

Subnautica 2 is set to launch in early access, with over 5 million users adding it to their Steam wishlists, making it the most sought-after title on the platform. Developers at Unknown Worlds believe this installment will be their most polished first early access release. They have launched a Nolt feedback board for players to share suggestions and anticipate engaging with the community for future updates. However, they emphasize the importance of maintaining their creative vision and not overreacting to feedback from a vocal minority. The developers aim to balance community input with their artistic direction.
Dell SupportAssist is crashing some Windows 11 PCs, causing them to enter reboot loops. Here's how to stop it.
Winsage
May 14, 2026

Dell SupportAssist is crashing some Windows 11 PCs, causing them to enter reboot loops. Here’s how to stop it.

Dell users on Windows 11 are experiencing frequent blue screens and reboot loops after updating the Dell SupportAssist Remediation software to version 5.5.16.0, released on April 30. This issue particularly affects models like the XPS 15 9530, with crashes occurring approximately every thirty minutes and a common error message being "CRITICALPROCESSDIED." The problem has been traced to the DellSupportAssistRemediationService.exe, which is pre-installed on many Dell systems and designed to manage diagnostics, driver updates, and recovery tools. Users are advised to uninstall or disable the software to restore normal functionality. Dell has acknowledged the issue and is working on a resolution. Temporary workarounds include disabling the service via Command Prompt or fully uninstalling the SupportAssist components through the Settings app. However, uninstalling may result in the loss of system repair points created by the service.
I hit the Windows 11 emoji picker bug that hides search and found a quick fix
Winsage
May 14, 2026

I hit the Windows 11 emoji picker bug that hides search and found a quick fix

Windows 11 users have experienced an issue with the emoji picker where the search box disappears unexpectedly. This problem has been noted by multiple users, including a colleague from Android Central. A simple solution to restore the search function involves opening Task Manager by pressing Ctrl + Shift + Esc, locating Windows Explorer in the list of processes, right-clicking on it, and selecting Restart. This action reloads the user interface elements and effectively restores the emoji search feature until a permanent fix is provided by Microsoft.
Former Windows boss reveals why modern Windows 11 apps feel slower, says Microsoft once gave every engineer a stopwatch
Winsage
May 13, 2026

Former Windows boss reveals why modern Windows 11 apps feel slower, says Microsoft once gave every engineer a stopwatch

Steven Sinofsky, former head of the Windows Division at Microsoft, discussed the company's engineering culture and its focus on resource management from 1980 to 2000, where every engineer was given a physical stopwatch to measure various performance metrics. This practice emphasized optimizing software for speed and efficiency, a stark contrast to modern applications that consume significant RAM due to shifts in market dynamics and hardware advancements. The current trend prioritizes rapid feature deployment over optimization, leading to performance issues in applications. Microsoft is responding to criticism by enhancing the performance of Windows 11, focusing on native desktop applications and optimizing core components, including the Start menu and File Explorer. They are also testing new CPU scheduling profiles to reduce micro-lags during user interactions.
When is Minecraft LIVE?
AppWizard
May 13, 2026

When is Minecraft LIVE?

Mojang has announced a bonus edition of Minecraft LIVE, scheduled for Saturday, May 30th, coinciding with Twitchcon. This event will reveal sneak peeks of upcoming game releases and insights from developers. It is the second Minecraft LIVE event of the year, featuring updates on the core Minecraft game and a closer look at Minecraft Dungeons 2. The event will start at various times based on time zones: - British Summer Time (BST): 4:30 PM - Pacific Time (PT): 8:30 AM - Eastern Time (ET): 11:30 AM - Central Time (CT): 10:30 AM - Central European Summer Time (CEST): 5:30 PM - Australian Eastern Time (AET): 1:30 AM (May 31st) - New Zealand Standard Time (NZST): 3:30 AM (May 31st) - Japan Standard Time (JST): 12:30 AM (May 31st) - China Standard Time (CST): 11:30 PM (May 30th) Fans can discuss the event on the DayOne Forums or the DayOne Community Discord Server, both offering exclusive content for DayOne Members.
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