integration with Instagram Archives

AppWizard

June 14, 2025

Meta’s Threads app to test direct messaging in some countries

Meta Platforms is rolling out direct messaging on its Threads app, starting in select markets like Hong Kong and Thailand, to boost user engagement. The feature will not be encrypted initially. Threads, launched in 2023, has over 350 million monthly active users but is not expected to significantly drive revenue growth by 2025. eMarketer projects a 17.5 percent increase in U.S. monthly active users for Threads, reaching 60.5 million, while X is expected to decline by 14.4 percent to about 50 million users.

AppWizard

April 16, 2024

Threads to get a new messaging feature soon

Meta's Threads app is expanding to include messaging capabilities, allowing users to send messages from Threads to Instagram. This feature will not have its own inbox but will integrate with Instagram's existing messaging system. Adam Mosseri clarified that Threads will not have a separate inbox and will be integrated with Instagram's inbox. This addition is part of Meta's efforts to improve its services, along with introducing a bookmarking feature and testing cross-posting content between Threads and Facebook.