Spotify is introducing an in-app messaging feature to enhance social capabilities on its platform, allowing users to engage with one another without leaving the app. The feature initially supports one-on-one conversations, enabling users to chat with individuals they have previously shared content with or through received Spotify links. It includes options to invite friends via contact links and features such as emoji reactions. Messages are encrypted at rest and in transit but not end-to-end encrypted, with measures in place to scan for guideline violations. The feature is currently available to users over 16 in select Latin and South American markets, with plans for broader availability in the U.S., Canada, Brazil, the EU, the U.K., Australia, and New Zealand in the coming weeks.