internet messaging

Vietnam has an internet messaging adoption rate of 95.8% among users aged 16 and above, surpassing the global average of 94.5%. In Southeast Asia, the Philippines and Indonesia have higher adoption rates at 98.9% and 98.4%, respectively. Among those aged 16-24, 96.7% of males and 96.3% of females use chat and messenger services, while adoption rates drop to 76.5% for men and 68.5% for women aged 65 and above. Vietnam also leads in mobile video call usage at 41.1%, compared to the global average of 35.5%. Zalo is the leading messaging platform in Vietnam with an 85% penetration rate, followed by Facebook at 59% and Messenger at 52%. As of June 30, 2024, Vietnam had 110 million social media accounts.