Microsoft is intensifying its efforts to integrate its services into users' daily lives, promoting its products like Copilot, Edge, and Bing over competitors. Persistent notifications in the Start menu urge users to back up data to OneDrive, indicating that a Microsoft 365 subscription is required for those exceeding the complimentary 5GB of storage. The backup solution is priced at a specified amount per year for individual users and businesses. Clicking “continue” leads to the OneDrive backup setup, which is viewed as an upsell tactic. Users, including those with Microsoft 365, express frustration over constant reminders and intrusive prompts regarding data backup preferences. Notifications are persistent for Windows 11 users, while Windows 10 users are encouraged to upgrade for better security. Microsoft offers support for up to 10 devices under a single account, though the target audience for this option is unclear.