Tim Sweeney, CEO of Epic Games, views generative AI as a significant opportunity for enhancing in-game dialogue, proposing it could create "infinite, context-sensitive, personality-reflecting dialog" shaped by human voice actors. His comments were in response to criticism from freelancer Rick Lane regarding the use of AI-generated voices in the game Arc Raiders. Sweeney believes that AI can enhance human productivity and that competition among game developers fosters better games rather than reducing job opportunities. He argues that the future of AI offers greater opportunities for voice actors compared to traditional roles, envisioning a gaming landscape with dynamic, context-sensitive interactions. Critics, however, question the feasibility of his vision and express concerns about the potential threat to voice actors' livelihoods. Industry responses to generative AI vary, with some leaders embracing it while others remain cautious. Sweeney acknowledges the validity of concerns about the impact of progress on affected individuals.