Borderlands 4 has sold over 1.3 million copies on Steam and more than 2.5 million units overall since its launch on September 12th. The game generated over million in revenue on Steam and exceeded 0 million across all platforms. Over half of its players are from the United States, with China, Germany, the United Kingdom, and Canada as the next largest markets. The Borderlands franchise is approaching 100 million copies sold across all titles. There have been reports of technical issues with the game, prompting discussions about the public relations strategy of Gearbox's CEO, Randy Pitchford.