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Shopping for antivirus software is complicated due to evolving threats like artificial intelligence, deepfakes, and sophisticated phishing scams. Many users rely on pre-installed antivirus applications, which may not meet their needs. Experts note that the antivirus market is changing, and poor selection can lead to data breaches and identity theft. Brand recognition influences consumer choices, with many opting for well-known names like Norton and McAfee, though lesser-known options like Bitdefender Total Security may offer better performance. Some mainstream providers struggle to address modern threats, necessitating a more comprehensive approach to cybersecurity. Choosing antivirus software based solely on price can result in inadequate protection. Consumers should prioritize features that meet their specific needs rather than simply looking for the cheapest or most expensive options. Higher prices do not guarantee better quality, and thorough research is essential. Consumers may also mistakenly choose antivirus products based on the number of add-ons, which may not enhance security. Many extras, like password managers, may not be necessary, and users should evaluate whether additional features align with their needs. Lastly, insufficient research can lead to vulnerabilities, especially with bundled security applications on new devices. For example, Norton 360 Antivirus offers AI-driven protection against phishing scams. Understanding individual needs is crucial for selecting the right antivirus software.