Meta Platforms launched a dedicated app for its Meta AI assistant, enhancing user experience by providing personalized responses based on user data from Facebook and Instagram. The app is powered by Llama 4, Meta's latest large language model, designed to compete with AI systems from OpenAI and Google. It will integrate with Meta’s AI glasses and the existing companion app. Meta is also hosting its first AI developer event, LlamaCon, on the same day as the app launch and plans to test a paid subscription model for advanced versions of its AI chatbot in the second quarter. Meta AI, launched in September 2023, serves as a virtual assistant capable of reasoning tasks.