Ubisoft is testing the elimination of its proprietary Ubisoft Connect launcher for the upcoming release of Prince of Persia: The Lost Crown, instead using a new tool called Ubisoft Connect Services Steam to facilitate features like cross-progression and cross-play. Players will likely still need a Ubisoft Connect account, similar to the model used by Diablo 4. This change aims to create a more streamlined gaming experience and will be extended to additional titles in Ubisoft's portfolio, addressing player frustrations with launching multiple applications. Ubisoft's platform was rated near the bottom in a recent assessment of PC gaming launchers, indicating a strong desire for improvement.