licensing

AppWizard
September 1, 2026
Crumbl is collaborating with Minecraft for its first character licensing venture, offering a limited-time menu from August 31 to September 5 featuring six square-shaped treats inspired by the game. Pre-orders opened on August 30. The desserts include: 1. Grass Block Cake: Cinnamon vanilla cake with chocolate crumb streusel and brown cream cheese frosting. 2. Creeper Key Lime Sandwich: Lime cookies filled with lime icing and topped with a creeper figure. 3. Lemon Poppyseed Cookie: Lemon base with lemon curd and buttercream, topped with a bee. 4. Cookies & Cream Sandwich: Purple marshmallow mousse with brownie and cookies & cream crumbs, topped with an Enderman. 5. Cherry Blossom Cookie: Pink dough with maraschino cherries and cherry cream cheese frosting, topped with a pig. 6. Cookie Butter Cookie: Spiced marbled cookie-butter square with melted cookie butter and topped with a chicken figure. The packaging resembles earth blocks from the game. The first 200 customers on launch day will receive a Launch Day Exclusive spoon, while pre-orders will include an in-store Mystery Spoon. A 12-pack will feature two spoons with rotating designs. Pre-orders do not come with a spoon.
AppWizard
August 28, 2026
The gaming industry is experiencing a surge in high-profile releases, including Grand Theft Auto 6, Control Resonant, Ace Combat 8, and Modern Warfare 4. However, the cost of entry has increased significantly, with flagship consoles like the PS5 and Xbox Series X now priced at least 0 above their launch prices. Microsoft is reportedly losing 0 per console sold, and the upcoming Nintendo Switch 2 is expected to see a price increase. A shortage of memory and storage, driven by AI demands, has made essential gaming hardware more expensive. Mobile gaming and PC gaming are also affected, with graphics card prices projected to rise by 20% to 30%. The term “RAMageddon” has emerged to describe the doubling of memory prices since late 2025. Major companies like Microsoft and Sony are facing disappointing hardware sales, with projections of an 11% decline in PC shipments by 2026. The traditional model of game ownership is shifting towards a rental-like system, with digital sales tying ownership to accounts and licenses. Concerns about game accessibility have grown, leading to the Stop Killing Games movement. Nintendo's introduction of Game-Key Cards for resale has raised questions about long-term access, while Sony plans to end production of physical game discs by 2028. The average cost of AAA games has risen, with new titles like Mario Kart World for the Switch 2 priced at . Cloud gaming and subscription services further complicate ownership, as game availability is contingent on licensing agreements.
Winsage
August 28, 2026
Microsoft faced challenges during the launch of the Microsoft Entertainment Pack, particularly regarding the packaging and licensing of Tetris. Due to ongoing negotiations for the licensing rights, the initial packaging did not include any reference to Tetris, leading to the decision to use a bright red sticker stating "Now Includes TETRIS for Windows!" once the licensing agreement was secured just before the product launch. This last-minute addition transformed the marketing approach into a success, and the product was later branded as Microsoft Entertainment Pack 1. The stickered version of the pack has since become a sought-after collectible.
Winsage
August 26, 2026
The FCKGW-RHQQ2-YXRKT-8TG6W-2B7Q8 key is a notorious Windows XP product key that became widely associated with the operating system, which was released on October 25, 2001. Unlike modern free upgrades, Windows XP required users to purchase a physical copy, making the product key essential for installation. The FCKGW key was a legitimate Volume License Key that was misappropriated and allowed users to bypass Microsoft's Windows Product Activation (WPA) system, which linked product keys to specific hardware to combat piracy. This key was whitelisted in the activation logic, enabling installations without activation prompts. Although it is still technically usable on older discs, Microsoft's servers no longer validate it, and the key has been blacklisted. Microsoft recently released a new version of the Windows Bliss wallpaper to commemorate the 25th anniversary of Windows XP.
Winsage
August 26, 2026
The product key FCKGW-RHQQ2-YXRKT-8TG6W-2B7Q8 was originally intended as a valid Volume Licensing Key (VLK) for corporate use and was never meant for casual home users. It was created to facilitate developers' work by allowing them to bypass certain restrictions during testing. The key was later bundled with special volume media and disseminated online, leading to widespread misuse. Windows Product Activation (WPA) generated a unique hardware ID based on the user's CPU, RAM, and other components for validation. The FCKGW key was whitelisted in Windows XP's activation logic, allowing installations to bypass the activation prompt entirely. This oversight enabled Windows XP to function fully without the constraints of a 30-day timer or watermark and bypassed initial validation checks for updates.
Tech Optimizer
August 23, 2026
Splashtop has launched its antivirus product, Splashtop Shield, after over two decades in remote access solutions. The antivirus received a four-star rating but is still being refined. It offers remote care capabilities for families, with various licensing options: an Individual license for two computers, a Family Lite license for up to five devices, and a full Family subscription for ten devices. Pricing is competitive within the market. Splashtop Shield enhances security by blocking unapproved remote access tools and provides a control console for family members to manage antivirus settings. In testing, it scored 7.8 out of 10 for malware protection, lower than competitors, and blocked 86% of malware-hosting URLs. It excelled in phishing protection, detecting 99% of fraudulent attempts. The Family Guardian feature allows comprehensive control over family members' antivirus settings, facilitating remote assistance. However, the antivirus component lacks the robustness of established competitors, and its performance raises concerns.
Winsage
August 23, 2026
Rare red Tetris stickers and a shirtless child hologram from Windows 95 are sought-after collectibles from Microsoft's early days. The Microsoft Entertainment Pack for Windows, launched in 1990, initially featured a sticker instead of a printed Tetris promotion due to unresolved licensing rights at the time of the first print run. The later versions incorporated the sticker into the box art. Additionally, an anti-piracy hologram from Windows 95 depicted a child without a shirt, which was later replaced with a version showing the child clothed. Both original items have become valuable to collectors.
AppWizard
August 23, 2026
WeCool Toys has secured licensing agreements with Minecraft and Harry Potter to launch a range of creative play products in Fall/Winter 2026. The Minecraft collection will feature the Butter Cloudz compound platform, including the Creeper Cube kit with lime-scented compound and block-inspired molds. The Harry Potter collection will offer slime kits, including a cauldron-style set and potion-making activities themed around various potions, along with a Hedwig-inspired 3D sticker and card maker. Jeff Osnato, President of WeCool Toys, highlighted the significance of these partnerships in catering to engaged fanbases while introducing new concepts. The products will be available through leading retailers globally.
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