Microsoft is integrating Microsoft Accounts more prominently in Windows 11, encouraging users to migrate from Windows 10. The Windows Backup feature aids users in transitioning to a new Windows 11 PC, with a temporary grace period for Windows 10 users. Yusuf Medhi, Microsoft’s Consumer Chief Marketing Officer, emphasized the ease of using Windows Backup for transferring data and settings. Users with a Microsoft Account can also earn points through the Microsoft Rewards program to enroll in the Extended Security Updates (ESU) program. Signing in with a Microsoft Account is necessary for ESU enrollment, and users must log back in if they reset or reinstall Windows on a new device. Once enrolled, a Windows 10 PC continues to receive security updates even if the user signs out of their Microsoft Account or stops using Windows Backup.