Counterpoint Research reports a 14.9% year-over-year increase in Mac shipments as many users shift from upgrading to Windows 11 to purchasing Apple Macs. Global PC shipments rose by 8.1% in the third quarter of 2025, coinciding with the end of support for Windows 10 on October 14, 2025. Microsoft has stopped providing updates and support for Windows 10, encouraging users to transition to Windows 11. Factors contributing to the shift include the appeal of new MacBook models and discounted prices. Current discounts on MacBooks include:
- MacBook Pro 14" (M4/512GB): was ,599, now ,349 @ Amazon
- MacBook Air 15" (M4/256GB): was ,199, now 9 @ Amazon
- MacBook Pro 16" (M4 Pro/512GB): was ,898, now ,588 @ Amazon
- MacBook Pro 16" (M4 Max/1 TB): was ,499, now ,119 @ Amazon
- MacBook Pro M5: was ,999, now ,999 @ Amazon
Early Black Friday deals are providing consumers with attractive options for new devices.