Epic Games has appointed Martin Keely as the new Vice President and General Manager of the Epic Games Store, succeeding Steve Allison, who left the company in July. Keely previously worked as Senior Vice President overseeing the Battle.net launcher at Blizzard for seven years. His appointment aims to strengthen Epic's competitive position against Valve's Steam in the PC gaming market. Keely expressed enthusiasm for his new role and the opportunity to enhance player, creator, and developer experiences. Epic's CEO, Tim Sweeney, has acknowledged the challenges the company faces in gaining market share against Steam.