The BioShock series is experiencing significant narrative revisions for BioShock 4 following an internal review, as noted by Take-Two's CEO, Strauss Zelnick, who highlighted the industry's shift towards higher standards in gaming. Players now expect exceptional experiences, with the phrase "good is the new bad" reflecting the competitive market where only remarkable titles succeed. The gaming industry has historically benefited from innovative yet imperfect games, like Divine Divinity, which eventually led to the success of Baldur's Gate 3. The current trend towards polished games may hinder creativity and limit the development of new genres, as the industry thrives on iteration and experimentation.