market growth Archives

Winsage

October 27, 2025

Windows 10 is dying — and Apple’s Macs are cashing in — but one Windows PC maker remains in the lead

On October 14, 2025, Microsoft ended support for Windows 10, leading to approximately 50% of Windows users still using the obsolete OS. This situation has resulted in a shift towards macOS, with Apple’s MacBook shipments increasing by 14.9% in Q3 2025 compared to the previous year. Lenovo saw a 17% increase in sales year over year, while ASUS reported a 14% gain and HP a 10% increase. Dell experienced a slight decline of 1%. Nearly 40% of PC users were still on Windows 10, but this figure is declining as users upgrade. The broader PC market saw a global shipment rise of 8.1% in Q3 2025. The growth in AI computing is expected to drive future increases in PC shipments, particularly after 2026, with advancements in new silicon technologies.

AppWizard

October 19, 2025

Virtual Android Cloud Phone Market by Type and Application Set for 20.5% CAGR Growth Through 2033

The global Virtual Android Cloud Phone market is projected to reach USD 10 billion by 2031, with a compound annual growth rate (CAGR) of 20.5% from 2025 to 2031. The market is expected to achieve USD 2.5 billion in 2024. Key drivers of growth include increased demand for cloud-based mobile testing, virtual device management, and remote app deployment. Major players in the market include Google, Amazon Web Services, Microsoft, VMware, Alibaba Cloud, Citrix, Samsung, Huawei, NVIDIA, Oracle, Zoho, and MobiCloud. The market is experiencing varied growth across regions, with North America holding a significant share, Europe rapidly growing, and Asia-Pacific anticipated to have the highest growth potential. Emerging markets in Latin America, the Middle East, and Africa are also showing moderate growth.

Winsage

October 9, 2025

Global PC Shipments Surge 9.4% in Q3 2025 on Windows 10 End

Global personal computer shipments increased by 9.4% year-over-year in the third quarter of 2025, reaching nearly 76 million units, according to IDC. This growth is attributed to the impending end of support for Microsoft’s Windows 10 on October 14, 2025, prompting upgrades to Windows 11. Corporate refresh cycles, especially in the education and enterprise sectors, are driving this demand. Regions like Asia and Japan experienced double-digit growth, while North America reported weaker results due to trade tensions and proposed tariffs. Many devices are incompatible with Windows 11, necessitating replacements. Major manufacturers like Lenovo, HP, and Dell benefited from this trend, while smaller vendors faced challenges. The transition to Windows 11 is also influencing software development and peripheral markets, with a focus on AI-integrated features. Industry insiders anticipate continued momentum into 2026, although geopolitical factors may affect growth. Critics highlight concerns about electronic waste and the potential for functional Windows 10 machines to be discarded.

BetaBeacon

September 23, 2025

Google Launches Gemini AI Leagues for Play Games on Android

- 87% of video game developers are already employing AI agents to automate tasks and cut costs amid industry layoffs. - Google's AI agents facilitate matchmaking and simulate matches when users are offline. - Google's cloud infrastructure scales AI computations for on-device performance. - AI in gaming opens new revenue streams through in-app purchases tied to AI enhancements. - AI is positioned as a differentiator against rivals in the saturated mobile gaming market. - The industry could see widespread AI leagues by 2026, potentially generating billions in additional revenue.

Tech Optimizer

September 15, 2025

Antivirus Software Market Size Unlocking New Opportunities for Success

The global antivirus software market is valued at approximately USD 4.0 to 4.7 billion in 2023 and is projected to grow to around USD 11.0 billion by 2033, reflecting a compound annual growth rate (CAGR) of about 8.5% from 2024 to 2033. The market is driven by increasing cyber threats, the rise of internet and device penetration, and the demand for advanced protection solutions. Key players in the market include NortonLifeLock, McAfee, Kaspersky, Bitdefender, Avast, Trend Micro, ESET, and Sophos. The market can be segmented into cloud-based and on-premises antivirus solutions, and applications include individual consumers, small and medium enterprises, and large enterprises. The report provides insights into regional growth, competitive landscape, and market dynamics, with customization options available for specific requirements.

AppWizard

September 13, 2025

Texting App Market Segmentation Analysis by Application, Type, and Key Players-WhatsApp, Telegram, Signal, Facebook Messenger, WeChat

The global Texting App market is projected to reach USD 70.2 billion by 2031, growing at a CAGR of 8.5% from 2025 to 2031. The market is expected to achieve USD 35.5 billion by 2024. Key growth drivers include technological advancements, expanding applications across various sectors, favorable government policies, and increased investment in research and development. North America is the leading region in the market, followed by rapid growth in Europe and significant potential in Asia-Pacific. Emerging markets in Latin America, the Middle East, and Africa are also experiencing moderate growth.

AppWizard

September 12, 2025

Newzoo: PC to make $39.9bn globally in 2025

Data firm Newzoo projects that revenue from PC games will reach .9 billion in 2023, a 2.5 percent increase from the previous year, driven by growth in China and Japan. The PC gaming sector is expected to have 936 million players this year, reflecting a 3.1 percent year-on-year growth. The overall gaming market is anticipated to generate 8.8 billion in 2025, with the total number of gamers worldwide projected to reach 3.6 billion. Mobile gaming leads with three billion players, while PC gaming has over 645 million users. PC and console gaming combined are expected to account for .8 billion, or 45 percent of the total market.

AppWizard

August 15, 2025

New report suggests that there are 3 million fewer PC gamers in Japan than 10 years ago, despite the market having at least tripled in size

Japan's gaming market is experiencing unprecedented growth, with the overall market projected to reach 2,396.1 billion yen in 2024, up from 2,317.6 billion yen in 2023. The PC gaming market is estimated at 265.3 billion yen for 2024. The number of overall gamers in Japan is 54.753 million in 2024, an increase from 48.55 million in 2014. However, the number of PC gamers is 14.52 million in 2024, down from 17.49 million in 2014, despite the PC gaming sector tripling in size from 2020 to 2024 based on software sales. Prices for pre-built PCs in Japan have increased by 40% since 2019, with graphics card prices rising over 300%. There is a noted decline in the popularity of inexpensive and free browser games as mobile gaming gains traction.

AppWizard

July 31, 2025

PC’s sky-high growth has carried Japan’s games market on its back for 7 years, but the forecast is it’s set to slow down

In 2024, the PC gaming sector in Japan achieved ¥240 billion, a 16.2% increase from the previous year, while the console market was valued at ¥525 billion, experiencing a decline of 3.1%. The mobile gaming sector was valued at ¥1,742 billion, with a 5.2% increase year-on-year. Despite the overall gaming market contracting in US dollars, the PC sector grew by 7.8%. Newzoo forecasts a slowdown in PC gaming growth to 5.1% from 2024 to 2027, while console gaming is projected to grow by 6.3%. From 2018 to 2021, PC revenue grew by 12% from ¥95 billion to ¥135 billion, and from 2021 to 2024, it surged by 21.4% to ¥240 billion.

Winsage

July 24, 2025

SMEs need channel help moving off Windows 10

71% of IT decision-makers view the transition to Windows 11 as an opportunity to enhance PC infrastructure. 64% of UK decision-makers consider the ability to run AI applications as critical for their organizations. Currently, 20% of customers have not started transitioning from Windows 10, 25% have completed the migration, and 44% are working towards the October end-of-life support deadline. Small firms are particularly lagging in this transition. Analysts predict a global PC market growth of 5.8% in 2025, with total shipments expected to reach 272 million units, following a 9% growth in Q1 and a 7.4% year-on-year improvement in Q2.