market position Archives

Tech Optimizer

February 20, 2025

Magaya enhances performance with Tessell’s PostgreSQL

Magaya Corporation enhanced its database infrastructure by using Tessell's managed PostgreSQL solution, improving database performance and operational efficiency. After being acquired by a private equity firm in 2023, Magaya migrated customers from the Classic system to the Blue Ivory platform but faced initial performance issues with Blue Ivory's database. The original PostgreSQL setup was not optimized for high-volume queries, leading to bottlenecks, and reliance on a single PostgreSQL expert posed operational risks. Tessell's managed PostgreSQL platform transformed Blue Ivory, achieving a tenfold improvement in query execution speeds and enhancing logistics operations to handle tens of thousands of rows per second. The migration to AWS was seamless, with optimizations in partitioning strategies, memory buffers, and disk I/O. Tessell provided 24/7 expert support, reducing dependency on a single in-house DBA. The optimizations prepared Magaya's Blue Ivory platform for sustainable growth, enabling quicker customer onboarding and smoother migrations, and allowing support for both multi-tenant and single-tenant deployments. This transition to a cloud-native solution met ROI expectations for private equity investors, enhancing growth and profitability. The partnership with Tessell modernized Magaya's database infrastructure and strengthened its position in the logistics and supply chain technology sector.

Tech Optimizer

February 11, 2025

Microsoft bolsters PostgreSQL with NoSQL-like extensions

Microsoft introduced two new open-source extensions for PostgreSQL: pg_documentdb_core, which supports BSON, and pg_documentdb_api, which allows MongoDB-compatible commands for CRUD operations. These extensions will operate on the Azure Cosmos DB PostgreSQL database service and can also be used with FerretDB, an open-source alternative to MongoDB. FerretDB's latest version features performance enhancements of up to 20 times for specific workloads. Andrew Pavlo from Carnegie Mellon University noted that the distinction between document databases and relational systems is diminishing. MongoDB expressed skepticism about Microsoft's offerings, stating that adding an API to a relational database is not true innovation. FerretDB aims to provide a solid foundation for users seeking alternatives to MongoDB. Analysts suggest that while Microsoft's extensions may enhance PostgreSQL's market position, they are unlikely to significantly undermine MongoDB's established presence.

AppWizard

February 6, 2025

Top 35 Social Media Platforms (September 2024)

YouTube is the most popular social media platform with 3.9 billion monthly active users, followed by Facebook with 2.1 billion users. Telegram has experienced a 367% search growth with 30.4 million monthly Google searches. TikTok has seen a 733% search growth and has 83.1 million monthly Google searches. Xiaohongshu (RedNote) has a search growth of 99x+, with 450,000 monthly Google searches and reported a profit of million in 2023. Discord has a 188% search growth with 30.4 million monthly Google searches. WhatsApp has a 112% search growth and 151 million monthly Google searches. Reddit has a 140% search growth with 30.4 million monthly Google searches. Douyin, a Chinese video-sharing app, has a 733% search growth and 1 million monthly Google searches.

Winsage

February 3, 2025

Windows 11 turns the tide against Windows 10

Windows 11's market share increased to 36.6 percent in January from 34.12 percent in December, while Windows 10's market share declined to 60.37 percent from 62.7 percent. Microsoft is approaching the end of support for Windows 10, scheduled for October 14, 2025, which has led to renewed interest in Windows 11. Microsoft CFO Amy Hood reported a 4 percent year-on-year revenue increase in the Windows OEM and Devices unit, attributed to preparations for the end of Windows 10 support. TrendForce projects a 4.9 percent increase in shipments in 2025 as businesses transition. CEO Satya Nadella noted that 15 percent of premium-priced laptops sold during the holiday season were Copilot+ PCs, and analysts predict that by 2026, acquiring a PC without AI silicon will be increasingly difficult. Initially, Windows 11's adoption was hindered by strict hardware requirements, but many users now have upgraded hardware that supports it. Microsoft is optimistic about solidifying Windows 11's market position as the transition from Windows 10 progresses.

Winsage

November 19, 2024

Microsoft goes thin client with $349 Windows 365 Link

Microsoft is introducing the Windows 365 Link, a fanless device designed to connect users to a Windows desktop hosted in the Microsoft cloud, currently in preview. It operates without local apps or storage but offers local processing for high-fidelity experiences like WebEx or Teams. The device includes dual 4K monitor support, four USB ports, an audio port, an Ethernet port, Wi-Fi 6E, and Bluetooth 5.3. It is priced at 9, set for general availability in April 2025, which is significantly higher than competitors like Dell's OptiPlex 3000 Thin Client, priced around 9. The Windows 365 Link does not carry the Surface branding, and it is unclear if the price includes a Windows 365 license. Windows 365 subscriptions range from to 2 per user per month. The device is made from environmentally friendly materials, with a top shield of 90% post-consumer recycled aluminum alloy and a bottom plate of 100% pre-consumer recycled aluminum alloy. It is available in preview across several countries, including Australia, Canada, Germany, Japan, New Zealand, the United Kingdom, and the United States. The device may serve as a desktop replacement for organizations within the Microsoft ecosystem but lacks mobility and traditional PC functionality.

Tech Optimizer

November 18, 2024

Surfshark Black Friday Deals 2024

Surfshark is offering Black Friday deals with discounts of up to 87% on its cybersecurity products, including VPN, antivirus, and data removal services. The company has over 600 servers in the US, providing rapid connection speeds and easy access to US-based content. Surfshark's VPN features include auto-connect, kill switch, split tunneling, unlimited device support, and 24/7 customer support with a 30-day money-back guarantee. In 2023, Surfshark was recognized by Forbes as the "Best VPN for Unlimited Connections" for its unlimited device policy and advanced features. Surfshark also offers an antivirus solution that protects against various digital threats with real-time scanning and customizable security settings. Additionally, Surfshark's Incogni service helps users remove personal information from data brokers and people search sites through an automated five-step process.

AppWizard

October 20, 2024

Google Wins Temporary Delay on Android App Store Overhaul

A federal judge in California, U.S. District Judge James Donato, has granted Google a temporary reprieve from an order requiring significant changes to its Android app store, Play, due to an antitrust lawsuit from Epic Games. The enforcement of the required changes has been postponed until November 1st for further legal review. The injunction issued on October 7th mandated enhancements to consumer options for downloading software, but Google argued that these changes could jeopardize safety, security, and privacy. The ruling allows the 9th U.S. Circuit Court of Appeals to review Google's request to suspend the order, although the suspension does not extend to Google's broader appeal. Epic Games criticized the ruling as procedural and accused Google of using fear tactics to maintain its market position. The lawsuit previously found that Google unlawfully monopolized app download methods and in-app purchases on Android devices, leading to the order that included allowing third-party app stores and alternative payment methods. Google has appealed the jury's findings, asserting competition with Apple's App Store and disputing claims of monopolistic behavior.

AppWizard

September 6, 2024

Google limits on Android Auto access may breach EU rules, court adviser says

The ongoing dispute between Google and Enel over access to the Android Auto platform has attracted attention from European legal authorities. The Italian antitrust regulator fined Google 102 million euros in 2021 for refusing to allow Enel's JuicePass app to integrate with its software. Advocate General Laila Medina suggested that Google's actions may violate competition regulations by preventing third-party applications from accessing its platforms, potentially harming consumers. Google defended its position by citing security concerns and the absence of a standardized template for integration. The company has appealed to the Italian Council of State and is working to address the situation. The Court of Justice of the European Union is set to rule on the case, designated as C-233/23 Alphabet and Others, in the coming months.

AppWizard

September 6, 2024

Google Blocks Android Auto Access, May Violate EU Rules, According To Court Adviser – Alphabet (NASDAQ:GOOG), Fidelity MSCI Communication Services Index ETF (ARCA:FCOM)

An adviser at the Court of Justice of the European Union (CJEU) has suggested that Google’s refusal to allow Enel SpA’s e-mobility app, JuicePass, access to its Android Auto platform may violate competition laws. This follows a 2021 fine of 102 million euros imposed on Alphabet Inc. by Italy’s antitrust regulator for similar actions. JuicePass allows users to manage electric vehicle chargers remotely, but Google blocked its integration, citing security concerns and the absence of a specific template. Google has appealed to the Italian Council of State and is working to address the issue. As the CJEU prepares to rule, Alphabet's stock has seen mixed reactions, with a modest increase of 0.50% recently.

AppWizard

September 5, 2024

Android Auto’s limits on some apps could be breaching EU rules

Google has faced criticism and legal challenges from the European Union over its restrictions on third-party applications for Android Auto, particularly after denying the launch of the JuicePass app, which led to a 102 million euro fine from Italian antitrust authorities. The Court of Justice of the European Union's Advocate General suggested that Google's actions may violate competition laws, while Google defended its decision citing security concerns. The company has indicated a willingness to address the issue and is awaiting further rulings from the CJEU regarding its practices.